Posts categorised: News

Featured, News /

Will this Facebook Boycott make a difference?

Is the social media giant’s myth starting to unravel? The idea behind Facebook is great – anything posted to their network is pretty much the responsibility of the poster. They do have checks, but they’re sometimes automated or often in reaction to another user’s complaint.

This freedom to post to has made Facebook the perfect location for anyone looking to promote hate or a hateful message. Some see the unfettered ability to broadcast a message with the likelihood that those messages will go unaltered as freedom of speech.

Featured, News, Video Production /

4 Ways to Make Your Video Budget Go Further

Video production is complicated by nature.

You’ve got pre-production, shooting, and post-production — each stage with its interlocking series of tasks that need to be planned and executed.

So when you’re embarking on a new video shoot, it’s easy, perhaps even natural, to feel overwhelmed and get anxious about the video budget.

video budget

Fear not, because there are tried and true ways to ensure your video budget goes the distance. Here’s a list of four really good ones:

Featured, News, TV Advertising /

Does lockdown mean cheap TV advertising?

A healthcare emergency

Coronavirus is a healthcare emergency that has changed the world and will affect the future of individuals and businesses for years to come. Sadly Coronavirus has already taken the lives of friends and relatives. There will be few among us that aren’t personally affected by loss once the virus has been either contained or has run its course.

We take a brief look at how the lockdown has affected the advertising market.

Featured, News /

Negative Oil Price Meaning

We’ve been busy producing an animated video to explain the recent negative oil price meaning. It sounds like the end of the world but is the recent oil price turning negative really as bad as it sounds?

Negative Oil Price Explained

This isn’t anything to do with the price of oil at the pumps or even heating oil. It’s the price of oil in something called a futures contract. Normally these contracts trade between buyers and sellers with the price fluctuating a little.

Featured, News, TV Advertising /

Amazon has the power to dominate Addressable TV

We look to the future of Addressable TV and ask the question. “Are all the cards falling into place for Amazon?”

Back in the summer, TechCrunch ran an article about an Amazon job posting which was initially titled: “Head of Free to Air TV & Advertising.” After a bit of tweaking by Amazon, the job listing became: “Head of Prime Video Channels Free To Air TV & Advertising TV Partner Channels.” This job title clearly wasn’t going to fit on a business card so was changed to: “Head of Prime Video Partner Channels”.

Notice the omission of “free to air” in the final title? Is Amazon planning to launch a free ad-funded version of Prime Video?

Addressable TV, the new Amazon store front?

Running ads on a free streaming version of Prime Video and knowing who is viewing the adverts. Plus having access to years of their most intimate buying habits could be Amazon’s winning hand.

Featured, News, Video Production /

Video Production – State of the Art 2018

Toast is a commercial video production agency based in London, we’ve put together this infographic that looks at the cameras, computers, drones and storage all used in the production of video and animations. We’ve compared some of the gear used now to the kit used way back.

video production infographic  preview

The GoPro is a staple of any video kit bag and with its quality-improving every year GoPro footage can be seamlessly edited into any production. Cameras have also got smaller and lighter, using a DigiBeta Cam years ago would give you toned arms and a strong back, now a DSLR can be thrown about all day.

Drones have also been a great leap in video production values, if you need a quick aerial shot just throw up a drone, no more waiting around for an expensive helicopter to turn up. Computers have probably changed the most with a desktop computer able to edit 4K footage and render stunning 3D visuals, the technology really is empowering the creatives.

The advances in production gear is also having great benefits in filming. DRTV adverts with smaller budgets than traditional brand adverts can now leverage some of the best new lightweight cameras to increase production values.

The infographic covers many other bits of Video Production tech, take a look.

Featured, News, TV Advertising /

GDPR and Digital Advertising

GDPR and Digital Advertising, is GDPR the big shakeup that will change the world of targeted advertising?

A recent survey by W8 concluded that GDPR will make 75% of UK marketing data obsolete.

“Data” is a dirty word. We have all been probably, shocked and surprised by just how many companies have our information on their databases, as the flurry of “Don’t Leave Us” emails hit our inboxes. Many customers have a nagging feeling that there is something sinister about all this data mining that routinely takes place when we shop online. Companies have shared and made money from our data for years. GDPR if anything has forced business to look at the key relationship factor with their customers – TRUST.

Challenger Brands, News /

Challenger Brand – Habito

Habito branding

 

Gone are the days of sitting in front of your friendly bank manager asking him to lend you the standard 3 and a half times your income to secure a mortgage on your dream home. Now the whole mortgage process is going digital and probably the best of the bunch is Habito.

Habito was founded by Daniel Hegarty, an early employee at Wonga, who had a masterplan to take away the hassle of applying for a mortgage. Habito say they analyse over 11,000 mortgage products across 70 lenders in real-time. The entire process takes place via the Habito app on your smartphone or on their website and crucially it’s free, Ending the fees that many traditional mortgage brokers charge. In the same way Rightmove revolutionised the house buying and selling process, Habito puts the consumer in touch with more mortgage offers to suit their needs. The lack of a need for credit checks at the initial search stages will reassure potential customers who just want to get a feel of what’s out there. Habito’s app also has a modern feel with the Habito branding adding to this look.

Habito mobile app

 

The early feedback on Trustpilot, the consumer review site, is extremely positive and people seem to like the experience and the customer service they receive.

At Toast we always love digital innovators who make life easier for their customers. With mortgages being the biggest financial commitment many of us make in our lifetimes then more choice can never be a bad thing. So Habito are our challenger brand of the month.

 

News, Video Production /

Mayon Volcano – Video Fact File

We’re starting a new initiative at Toast. Video Fact Files, these are short video clips which give the viewer all the headline information they about a news event in a quick and mobile friendly clip. Our first clip is about the recent eruption of the Mayon Volcano in the Philippines. We believe animation is the perfect medium to deliver quick information bursts. We’ve used an explainer video style which allows us to pepper the videos with stats and headlines. These videos are well suited to social media where the viewer is scrolling and has limited time to view each clip.

The Mayon volcano threatens to cause massive damage to the Philippines, the volcano is spewing rocks, smoke and ash over a large area. Ash when mixed with rain water has the ability to cause dangerous mud slides. Mayon has also had a serious affect on global transport with planes having to be rerouted around the ash clouds. If planes fly through an ash cloud the ash can fuse together inside their jet engines making a dangerous glass coating on engine parts.


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