Posts categorised: News

Featured, News, TV Advertising /

Will Amazon dominate the future of TV Advertising?

We cast a bleary eye to the future of TV advertising and ask the question. “Are all the cards falling into place for Amazon?”

Back in the summer, TechCrunch ran an article about an Amazon job posting which was initially titled: “Head of Free to Air TV & Advertising.” After a bit of tweaking by Amazon, the job listing became: “Head of Prime Video Channels Free To Air TV & Advertising TV Partner Channels.” This job title clearly wasn’t going to fit on a business card so was changed to: “Head of Prime Video Partner Channels”.

Notice the omission of “free to air” in the final title? Are Amazon planning to launch a free ad funded version of Prime Video?

TV, the new Amazon store front?

Running ads on a free streaming version of Prime Video and knowing who is viewing the adverts. Plus having access to years of their most intimate buying habits, could be Amazon’s winning hand.

Featured, News, Video Production /

Video Production – State of the Art 2018

Video Production gear comes in all shapes and sizes. This infographic looks at the cameras, computers, drones and storage all used in the production of video and animations. We’ve compared some of the gear used now to the kit used way back.

video production infographic  preview

The GoPro is a staple of any video kit bag and with it’s quality improving every year GoPro footage can be seamlessly edited into any production. Cameras have also got smaller and lighter, using a DigiBeta Cam years ago would give you toned arms and a strong back, now a DSLR can be thrown about all day.

Drones have also been a great leap in video production values, if you need a quick aerial shot just throw up a drone, no more waiting around for an expensive helicopter to turn up. Computers have probably changed the most with a desktop computer able to edit 4K footage and render stunning 3D visuals, the technology really is empowering the creatives.

The infographic covers many other bits of Video Production tech, take a look.

Featured, News, TV Advertising /

GDPR and Digital Advertising

GDPR and Digital Advertising, is GDPR the big shakeup that will change the world of targeted advertising?

A recent survey by W8 concluded that GDPR will make 75% of UK marketing data obsolete.

“Data” is a dirty word. We have all been probably, shocked and surprised by just how many companies have our information on their databases, as the flurry of “Don’t Leave Us” emails hit our inboxes. Many customers have a nagging feeling that there is something sinister about all this data mining that routinely takes place when we shop online. Companies have shared and made money from our data for years. GDPR if anything has forced business to look at the key relationship factor with their customers – TRUST.

Challenger Brands, News /

Challenger Brand – Habito

Habito branding

 

Gone are the days of sitting in front of your friendly bank manager asking him to lend you the standard 3 and a half times your income to secure a mortgage on your dream home. Now the whole mortgage process is going digital and probably the best of the bunch is Habito.

Habito was founded by Daniel Hegarty, an early employee at Wonga, who had a masterplan to take away the hassle of applying for a mortgage. Habito say they analyse over 11,000 mortgage products across 70 lenders in real-time. The entire process takes place via the Habito app on your smartphone or on their website and crucially it’s free, Ending the fees that many traditional mortgage brokers charge. In the same way Rightmove revolutionised the house buying and selling process, Habito puts the consumer in touch with more mortgage offers to suit their needs. The lack of a need for credit checks at the initial search stages will reassure potential customers who just want to get a feel of what’s out there. Habito’s app also has a modern feel with the Habito branding adding to this look.

Habito mobile app

 

The early feedback on Trustpilot, the consumer review site, is extremely positive and people seem to like the experience and the customer service they receive.

At Toast we always love digital innovators who make life easier for their customers. With mortgages being the biggest financial commitment many of us make in our lifetimes then more choice can never be a bad thing. So Habito are our challenger brand of the month.

 

Featured, News, Video Production /

Mayon Volcano – Video Fact File

We’re starting a new initiative at Toast. Video Fact Files, these are short video clips which give the viewer all the headline information they about a news event in a quick and mobile friendly clip. Our first clip is about the recent eruption of the Mayon Volcano in the Philippines. We believe animation is the perfect medium to deliver quick information bursts. We’ve used an explainer video style which allows us to pepper the videos with stats and headlines. These videos are well suited to social media where the viewer is scrolling and has limited time to view each clip.

The Mayon volcano threatens to cause massive damage to the Philippines, the volcano is spewing rocks, smoke and ash over a large area. Ash when mixed with rain water has the ability to cause dangerous mud slides. Mayon has also had a serious affect on global transport with planes having to be rerouted around the ash clouds. If planes fly through an ash cloud the ash can fuse together inside their jet engines making a dangerous glass coating on engine parts.


Share this Video On Your Site


Brand Safety – Is your brand safe?

The Brand Safety issue is a big subject in the media right now and doesn’t look like it’s going away soon. For brands and organisations, it’s a reputational nightmare. You make some entertaining and informative video content and suddenly you get calls asking why your video is linked to or surrounded by other content that is extremist, offensive, pornographic, or at its simplest just contrary to your own brand’s ethics and values. For example, you are a family brand selling healthy cereal and you find yourself linked with a very explicit lyrics and imagery from the band Cradle Of Filth, famous for their songs that are violent, sexist, and overtly sexual. That’s a PR disaster that is none of your doing but the problem is you are now in damage limitation mode.

Challenger Brands, News /

Challenger Brand of the month – Birdsong Clothing

Birdsong is a wonderful London-based online fashion store with a genuine promise of “no sweatshops and no photoshop!” A brand who believe in keeping it real and keeping it fair.

Birdsong clothing has a simple mission, to revolutionise the way women dress. Making sure their clothes are made with care and skill and at the same time giving help to local women’s organisations.

“From migrant seamstresses, knitting grannies to all our customers, we unite women.”

Many women workers are exploited for the sake of fashion. Birdsong reject that philosophy. They just want a fun way to do fashion that doesn’t make women feel ashamed about their size and shape.

April-18th-banners2

Is it good advertising practice to bring talent in-house?

The dangers of bringing your agencies in-house.

I suppose there was a sense of schadenfreude amongst a lot of agencies when they watched the PR car car-crash that piled up around the Pepsi Kendall Jenner ad campaign. It was supposed to be an example of good advertising crafted by an in-house creative powerhouse.

In the driving seat that fateful day was Kristin Patrick, senior VP-global brand development. Mr Jakeman, President of PepsiCo Global Beverage Group had praised the ad on Twitter on Tuesday morning shortly after it was released, saying he was “super proud of the @PepsiCo #CreatorsLeague for producing this,” but the tweet has since been deleted. Another danger of deleting your soon-regretted statements of support is that news of your deletion also goes viral! Only adding to the sense of incompetence.

Challenger Brands, News /

Challenger Brand of the month – Skinny Prosecco

Looking for then latest health drink? Want to live a champagne lifestyle without piling on the pounds? Well we may just have the fizz for you…

Skinny Prosecco

 

Thomson & Scott’s ‘Skinny’ prosecco contains only 67 calories per glass. Even health-fanatic Ellie Goulding is a big fan, with an Instagram message of support saying ‘I’LL TAKE IT’.