We look to the future of Addressable TV and ask the question. “Are all the cards falling into place for Amazon?”
Back in the summer, TechCrunch ran an article about an Amazon job posting which was initially titled: “Head of Free to Air TV & Advertising.” After a bit of tweaking by Amazon, the job listing became: “Head of Prime Video Channels Free To Air TV & Advertising TV Partner Channels.” This job title clearly wasn’t going to fit on a business card so was changed to: “Head of Prime Video Partner Channels”.
Notice the omission of “free to air” in the final title? Are Amazon planning to launch a free ad funded version of Prime Video?
Addressable TV, the new Amazon store front?
Running ads on a free streaming version of Prime Video and knowing who is viewing the adverts. Plus having access to years of their most intimate buying habits, could be Amazon’s winning hand.