Yesterday, someone offered me their seat on the tube. Ever the opportunist, my delight turned to consternation as I took in the full meaning of such an act – I am considered officially “grey”.
And that made me think about how brands go about marketing to senior citizens.
London is bewildering in its levels of culinary creativity. A gourmet crisp shack, pop up potato joint and grilled cheese sandwich shop all exist within the media haven of Soho.
A new hire at Toast, Harry Harryman was quick to point this out. He jumped to work immediately, capitalising on this booming trend. Partly transforming our video production shop into a street food business with a difference – a drone delivery food service. Toast introduced the next step in “snack UX” – drone food delivery Toast.
Once rumours of the project leaked out we came under intense interest from various parties in venture capital land. Quotes about the project are too numerous to mention. It reminded all at Toast of the now-famous “project ginger” from a few years back. We were about the change the food delivery landscape forever, our drone delivery idea was to be revolutionary.
Toast invited investors to London for secret demos a few months after starting up. Then the service ran in stealth mode for about 6 months. We experienced problems in secretly beta testing the service in a built-up area. We found a new location, Frenchman Flat Nevada after initial scouting. It seemed a good location given its secret nature and numerous abandoned building structures. We later ruled out ex-nuclear testing site Frenchman Flat as the drone rotors had a tendency to stir up ground dust which would be a health risk.