Posts categorised: TV Advertising

Is Outsourcing Advertising the best way?

Brands are looking for more control over their advertising output. Is bringing creative in-house better than outsourcing advertising? Or is there a third way?

In-house Advertising Team

We all still remember the PR car-crash, which piled up around the Kendall Jenner Pepsi ad. The campaign was supposed to be an example of edgy advertising crafted by an in-house team.

In the driving seat that fateful day was Kristin Patrick, senior VP-global brand development. Mr Jakeman, President of PepsiCo Global Beverage Group, praised the ad on Twitter shortly after it was released. Saying he was “super proud of the @PepsiCo #CreatorsLeague for producing this.” The tweet got deleted swiftly afterwards.

Why bring advertising in-house?

The way ad agencies approached creativity for brands died years ago. The “big” advert surrounded by a dribble of marketing comms is long gone.

But the constant stream of output needed by social channels and digital platforms stretches the many traditional agencies to breaking point. Is that the end of outsourcing advertising?

Clients want brief to completion time frames that don’t allow for the Chinese whispers of larger agencies. Brands looked for a more efficient workflow and came up with the idea of creating in-house creative departments to handle all needs.

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Featured, TV Advertising /

The Advantages of TV Advertising

Updated September 2020

What are the advantages of TV advertising?

  • TV Advertising builds trust
  • Advertising boosts sales
  • TV Adverts are full screen, not fighting for screen space
  • TV reaches a vast audience
  • TV advertising results can be tracked
  • Small brands can get into TV advertising on digital channels
  • TV adverts benefit from second-screening
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Featured, News, TV Advertising /

Does lockdown mean cheap TV advertising?

A healthcare emergency

Coronavirus is a healthcare emergency that has changed the world and will affect the future of individuals and businesses for years to come. Sadly Coronavirus has already taken the lives of friends and relatives. There will be few among us that aren’t personally affected by loss once the virus has been either contained or has run its course.

We take a brief look at how the lockdown has affected the advertising market.

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Animation Styles and Animation Process

With live-action production all but impossible in these tumultuous times, we here at Toast thought it might be useful to talk about other options for promoting your product, brand or company.

Animation for advertising

We turn our attention to animation. Some dos and don’ts, the process, the cost, the advantages and the disadvantages. And finally, some animation packages that we can offer here at Toast should you be interested in going down this route.

The crucial moment during the process of developing an animation is in the initial stages where you’re considering what animation styles you’re going to adopt. Budget can be a deciding factor; character and 3D animation cost more than say 2D animation.

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Featured, TV Advertising /

Adverts, an in-depth look at what makes an advert?

When an advert shows up on TV, it’s often the culmination of months of work. Few people know the effort or regulation that lies behind each epic. The UK’s TV advertising market is highly regulated and designed to avoid false statements, claims or misleading adverts.

What’s in an advert?

On this page, we’ll look into the anatomy of a TV advert. We explore the specific rules that govern what’s allowed on-air and some of the technical hurdles encountered by advertisers looking to show their wears on television.

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Featured, TV Advertising /

Addressable TV & Advanced TV in the UK

The Americans are coming

Sometimes a new platform or craze lands and everyone scrambles around for information on how to monetize it or just how to jump on the band-wagon. It happened a few years ago with AR & VR, London was a buzz with startups looking to exploit the new tech. Now it’s happening again with advanced TV.

One of the first stages in a new phenomenon are the calls from our American cousins looking to partner with local London businesses to get their feet under the table early. At Toast, we’ve now had two such calls, from American startups looking to expand into the UK market with platforms that are already up and running in the US. We’ve been doing our research into addressable TV in the UK, read on to see what we’ve found.

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Featured, TV Advertising /

Advertising Rules and Regulations

A big part of our job in TV advertising is clearing adverts to go on air. Mostly this is a straight-forward process of proving legal claims and making sure adverts are appropriate for the viewing public. Advertising rules and regulations in the UK are run by an organisation called Clearcast.

Clearing an ad full of orgasms

Sometimes things are a little more tricky. Below is the response we received to a rough-cut submitted to Clearcast -the UK TV Advertising clearing organisation. The advert was to be shown once on late-night Channel 4 and was used to promote the Aids awareness charity – Frontline Aids (Formerly – International HIV/AIDS Alliance)

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Featured, News, TV Advertising /

Amazon has the power to dominate Addressable TV

We look to the future of Addressable TV and ask the question. “Are all the cards falling into place for Amazon?”

Back in the summer, TechCrunch ran an article about an Amazon job posting which was initially titled: “Head of Free to Air TV & Advertising.” After a bit of tweaking by Amazon, the job listing became: “Head of Prime Video Channels Free To Air TV & Advertising TV Partner Channels.” This job title clearly wasn’t going to fit on a business card so was changed to: “Head of Prime Video Partner Channels”.

Notice the omission of “free to air” in the final title? Is Amazon planning to launch a free ad-funded version of Prime Video?

Addressable TV, the new Amazon store front?

Running ads on a free streaming version of Prime Video and knowing who is viewing the adverts. Plus having access to years of their most intimate buying habits could be Amazon’s winning hand.

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Clutch Identifies Toast as a Leading Advertising & Video Production Agency in the UK

Toast is a talented team of video production and advertising specialists, dedicated to helping your business creatively stand out from your competitors. We specialise in branded content, television commercial production, television media buying, and motion graphics. We know what works to elevate your brand, and we’re not afraid to scare you a little if it will help your business succeed.

These are the reasons we decided to join Clutch, an online platform whose mission is to identify the best B2B agencies and help them to be seen by buyers who need their services. Clutch publishes validated reviews from clients who have worked with the agencies listed on their site. The reviews, along with an internal evaluation of each company’s market presence, are what form their rankings and enable some companies to be listed above others.

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