What are the advantages of TV advertising?
Updated January 2020
TV advertising is effective because research shows it reaches viewers when they’re at their most attentive. One of the main advantages of TV advertising is having one brand message at a time, unlike the blizzard of banners, ads, pre-rolls, and click-bait articles that clamour for your attention online.
The TV advertising medium places full-screen adverts in an advertising break between quality programming. Advertising on television is a great way to show your brand near blockbuster reality shows like ITV’s Love Island. Or if you’re looking for a family audience, shows like Dancing on Ice provide compelling viewing. The advantage of placing your brand alongside the polished specimens on Love Island is distinct.
The growing number of terrestrial, cable and satellite channels have made TV advertising much more affordable for brands. Crucially this proliferation of channels means you can promote your offer to ever more relevant audiences.