Coronavirus is a healthcare emergency that has changed the world and will affect the future of individuals and businesses for years to come. Sadly Coronavirus has already taken the lives of friends and relatives. There will be few among us that aren’t personally affected by loss once the virus has been either contained or has run its course.
We take a brief look at how the lockdown has affected the advertising market.
With live-action production all but impossible in these tumultuous times, we here at Toast thought it might be useful to talk about other options for promoting your product, brand or company.
We turn our attention to animation. Some dos and don’ts, the process, the cost, the advantages and the disadvantages. And finally, some animation packages that we can offer here at Toast should you be interested in going down this route.
The crucial moment during the process of developing an animation is in the initial stages where you’re considering what animation styles you’re going to adopt. Budget can be a deciding factor; character and 3D animation cost more than say 2D animation.
Updated January 2020
The advantages are that it builds trust, grows sales and educates consumers about new products. TV advertising is effective because research shows it reaches viewers when they’re at their most attentive.
One of the main advantages of TV adverts is having one brand message at a time, unlike the blizzard of banners, ads, pre-rolls, and click-bait articles that clamour for your attention online.
The TV advertising medium places full-screen adverts in an advertising break between quality programming. Advertising on television is a great way to show your brand near blockbuster reality shows like ITV’s Love Island. Or if you’re looking for a family audience, shows like Dancing on Ice provide compelling viewing. The advantage of placing your brand alongside the polished specimens on Love Island is distinct.
The growing number of terrestrial, cable and satellite channels have made TV advertising much more affordable for brands. Crucially this proliferation of channels means you can promote your offer to ever more relevant audiences.
When an advert shows up on TV, it’s often the culmination of months of work. Few people know the effort or regulation that lies behind each epic. The UK’s TV advertising market is highly regulated and designed to avoid false statements, claims or misleading adverts.
On this page, we’ll look into the anatomy of a TV advert. We explore the specific rules that govern what’s allowed on-air and some of the technical hurdles encountered by advertisers looking to show their wears on television.
Sometimes a new platform or craze lands and everyone scrambles around for information on how to monetize it or just how to jump on the band-wagon. It happened a few years ago with AR & VR, London was a buzz with startups looking to exploit the new tech. Now it’s happening again with advanced TV.
One of the first stages in a new phenomenon are the calls from our American cousins looking to partner with local London businesses to get their feet under the table early. At Toast, we’ve now had two such calls, from American startups looking to expand into the UK market with platforms that are already up and running in the US. We’ve been doing our research into addressable TV in the UK, read on to see what we’ve found.
Yesterday, someone offered me their seat on the tube. Ever the opportunist, my delight turned to consternation as I took in the full meaning of such an act – I am considered officially “grey”.
And that made me think about how brands go about marketing to senior citizens.
A big part of our job in TV advertising is clearing adverts to go on air. Mostly this is a straight-forward process of proving legal claims and making sure adverts are appropriate for the viewing public. Advertising rules and regulations in the UK are run by an organisation called Clearcast.
Sometimes things are a little more tricky. Below is the response we received to a rough-cut submitted to Clearcast -the UK TV Advertising clearing organisation. The advert was to be shown once on late night Channel 4 and was used to promote the Aids awareness charity – Frontline Aids (Formerly – International HIV/AIDS Alliance)
We look to the future of Addressable TV and ask the question. “Are all the cards falling into place for Amazon?”
Back in the summer, TechCrunch ran an article about an Amazon job posting which was initially titled: “Head of Free to Air TV & Advertising.” After a bit of tweaking by Amazon, the job listing became: “Head of Prime Video Channels Free To Air TV & Advertising TV Partner Channels.” This job title clearly wasn’t going to fit on a business card so was changed to: “Head of Prime Video Partner Channels”.
Notice the omission of “free to air” in the final title? Are Amazon planning to launch a free ad funded version of Prime Video?
Running ads on a free streaming version of Prime Video and knowing who is viewing the adverts. Plus having access to years of their most intimate buying habits, could be Amazon’s winning hand.
Toast is a talented team of video production and advertising specialists, dedicated to helping your business creatively stand out from your competitors. We specialise in branded content, television commercial production, television media buying, and motion graphics. We know what works to elevate your brand, and we’re not afraid to scare you a little if it will help your business succeed.
These are the reasons we decided to join Clutch, an online platform whose mission is to identify the best B2B agencies and help them to be seen by buyers who need their services. Clutch publishes validated reviews from clients who have worked with the agencies listed on their site. The reviews, along with an internal evaluation of each company’s market presence, are what form their rankings and enable some companies to be listed above others.
GDPR and Digital Advertising, is GDPR the big shakeup that will change the world of targeted advertising?
A recent survey by W8 concluded that GDPR will make 75% of UK marketing data obsolete.
“Data” is a dirty word. We have all been probably, shocked and surprised by just how many companies have our information on their databases, as the flurry of “Don’t Leave Us” emails hit our inboxes. Many customers have a nagging feeling that there is something sinister about all this data mining that routinely takes place when we shop online. Companies have shared and made money from our data for years. GDPR if anything has forced business to look at the key relationship factor with their customers – TRUST.