The Mayon volcano threatens to cause massive damage to the Philippines, the volcano is spewing rocks, smoke and ash over a large area. Ash when mixed with rain water has the ability to cause dangerous mud slides. Mayon has also had a serious affect on global transport with planes having to be rerouted around the ash clouds. If planes fly through an ash cloud the ash can fuse together inside their jet engines making a dangerous glass coating on engine parts.
Posts categorised: News
The Brand Safety issue is a big subject in the media right now and doesn’t look like it’s going away soon. For brands and organisations, it’s a reputational nightmare. You make some entertaining and informative video content and suddenly you get calls asking why your video is linked to or surrounded by other content that is extremist, offensive, pornographic, or at its simplest just contrary to your own brand’s ethics and values. For example, you are a family brand selling healthy cereal and you find yourself linked with a very explicit lyrics and imagery from the band Cradle Of Filth, famous for their songs that are violent, sexist, and overtly sexual. That’s a PR disaster that is none of your doing but the problem is you are now in damage limitation mode.
A Case Study of Tootle.co.uk
If you’re like startup Tootle, a new challenger and you want to drive traffic to your website where do you start? They aim to disrupt the £45 billion UK used car selling market. Tootle matches private car sellers to car dealers wanting to source specific cars directly from the public. By streamlining the sales process and removing middlemen, they aim to drive better prices and a smoother experience for both sellers and dealers.
Keep an eye on this area for updates and news.