Promotional Video Production

Promotional video is the most powerful marketing tool available. Use that power to promote your business. We are experts at videos that increase sales and engagement.

Use the power of video to promote your message

When compared to a printed page or a text webpage, video works harder. Video delivers engaging visuals, music and a compelling narrative. Whether you’re looking for product advertising or to promote a service, Toast can help. Included on this page are a few of our promotional video examples, we have extensive experience in animated and live-action promotional video production.

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Video cuts through

The fight against increasing online chatter is a constant battle. Reaching potential clients or customers has become trickier. Traditional marketing routes are being closed down or watered down. GDPR has put an end to much of the outbound promotional efforts undertaken by companies. Social media has become a cluttered and confusing mess of content.

Video has the power to stand out in this crowded marketplace. A website featuring a well-crafted video will capture the attention of viewers and will drive them to take action directly or share with others.

Business Promotional Video

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Our promotional Video Process

We have years of experience in promotional video production; we break the process of video making into sections. Everything starts with research…

Research – Business Video Experts

Our process of research and discovery looks into your business. We focus on the core message needed for each video and construct the narrative to deliver that content. We look at the marketplace you’re venturing into and understand your competition before starting any video project. As a promotional video maker, we know without expert research the final product will miss the mark.

minerals product promotion video
product promotion video
promotional video maker

Video Creative

The next stage is developing an innovative structure that will drive the flow of the video. The video should captivate viewers so it needs an inventive concept that will set it apart from other content. People are used to watching stunning footage from services such as Netflix on their mobile phones. Your promo video has to compete at the same level of quality.

Video Script Development

In parallel with crafting the creative structure, we also develop a script. The tone of voice for this script is crucial. It has to resonate with your audience. We use scriptwriters from many different business sectors. We always use the correct writer for the project. Tailoring a script to fit your business objectives is a skill, in our quest for a great creative idea we never lose sight of the business needs.

Promotional Video Production – Budgeting

Making the most of each budget and putting the maximum quality on-screen is the mark of a brilliant producer. We make sure each project flows smoothly, and that the lines of communication are always open. It’s the job of the promotional video production company to lead the client through the process and explain key decisions and milestones along the way.

Working with Toast

Toast are experts at under-promising and over-delivering. Over the years we’ve found the best way to gain repeat business is to wow our clients. Wringing the most profit from each video production is a sure-fire way to end further business. We excel at delivering results.

Video Delivery

The delivery process is an integral part of the video strategy. Early on we develop a distribution plan. Some clients want to handle this process internally, which we can comfortably accommodate. If we’ve made a video for business promotion, we want to make sure it’s doing its job. Making sure people are watching the video should be a priority for the video company.

Report on objectives

Analytics software allows reports to be generated on the viewers watching the promotions. Analytics can even attribute sales or sign-ups to leads generated by videos. Tracking viewer trail-off – where viewers stop watching a video can show any problems with the content or video length.

Promotional Video

Some of our clients

Ready to start?

If you’re looking to work with a promotional video production company, Toast has produced amazing videos for many clients, we can do the same for you. Please use the form below to get in touch.

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Questions we’re often asked

How to shoot a promotional video?

Everything starts with the script, make sure the concept for the video stands out. Pick the best production team you can afford. Keep the video short and to the point.

How to make a promotional video for an event?

If there’s footage from the previous year’s event use that. If no footage is available build a teaser video using stock footage and graphics. Use a concept that sells the event, make it unmissable.

What is a promotional video and why are they used?

Promotional videos are made to promote a product or event. The videos need to be stunning and show the best features or benefits and drive the viewer to find out more.