Assorted news, opinion and ruthless insight from Toast. We look at industry news and future trends in TV Advertising and Video Production. Toast are a TV Advertising and Video Production Agency based in London and Oxford. We are known for championing challenger brands and startups. Toast have become experts in getting brands on TV through TV advertising.
Addressable TV, the new Amazon store front?Running ads on a free streaming version of Prime Video and knowing who is viewing the adverts. Plus having access to years of their most intimate buying habits, could be Amazon’s winning hand.
Toast is a talented team of video production and advertising specialists, dedicated to helping your business creatively stand out from your competitors. We specialise in branded content, television commercial production, television media buying, and motion graphics. We know what works to elevate your brand, and we’re not afraid to scare you a little if it will help your business succeed.
These are the reasons we decided to join Clutch, an online platform whose mission is to identify the best B2B agencies and help them to be seen by buyers who need their services. Clutch publishes validated reviews from clients who have worked with the agencies listed on their site. The reviews, along with an internal evaluation of each company’s market presence, are what form their rankings and enable some companies to be listed above others.
The GoPro is a staple of any video kit bag and with it's quality improving every year GoPro footage can be seamlessly edited into any production. Cameras have also got smaller and lighter, using a DigiBeta Cam years ago would give you toned arms and a strong back, now a DSLR can be thrown about all day.Drones have also been a great leap in video production values, if you need a quick aerial shot just throw up a drone, no more waiting around for an expensive helicopter to turn up. Computers have probably changed the most with a desktop computer able to edit 4K footage and render stunning 3D visuals, the technology really is empowering the creatives. The advances in production gear is also having great benefits in filming. DRTV adverts with smaller budgets than traditional brand adverts can now leverage some of the best new lightweight cameras to increase production values. The infographic covers many other bits of Video Production tech, take a look.