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The latest news & updates from Toast TV

Clutch Identifies Toast as a Leading Advertising & Video Production Agency in the UK

Toast is a talented team of video production and advertising specialists, dedicated to helping your business creatively stand out from your competitors. We specialise in branded content, television commercial production, television media buying, and motion graphics. We know what [link url="https://www.toasttv.co.uk/work/" class="black"]works[/link] to elevate your brand, and we’re not afraid to scare you a little if it will help your business succeed.

[padding top="0%" right="40%" bottom="0%" left="40%"] we deliver on clutch badge [/padding]

These are the reasons we decided to join Clutch, an online platform whose mission is to identify the best B2B agencies and help them to be seen by buyers who need their services. Clutch publishes validated reviews from clients who have worked with the agencies listed on their site. The reviews, along with an internal evaluation of each company’s market presence, are what form their rankings and enable some companies to be listed above others.

Featured News /

Video Production – State of the Art 2018

[link url="https://www.toasttv.co.uk/video-production/" class="black"]Video Production[/link] gear comes in all shapes and sizes. This infographic looks at the cameras, computers, drones and storage all used in the production of video and animations. We've compared some of the gear used now to the kit used way back. [padding top="0%" right="30%" bottom="0%" left="30%"] video production infographic  preview [/padding] The GoPro is a staple of any video kit bag and with it's quality improving every year GoPro footage can be seamlessly edited into any production. Cameras have also got smaller and lighter, using a DigiBeta Cam years ago would give you toned arms and a strong back, now a DSLR can be thrown about all day. Drones have also been a great leap in video production values, if you need a quick aerial shot just throw up a drone, no more waiting around for an expensive helicopter to turn up. Computers have probably changed the most with a desktop computer able to edit 4K footage and render stunning 3D visuals, the technology really is empowering the creatives. The infographic covers many other bits of Video Production tech, take a look.

GDPR and Digital Advertising

GDPR and Digital Advertising, is GDPR the big shakeup that will change the world of targeted advertising? A recent survey by W8 concluded that GDPR will make 75% of UK marketing data obsolete. “Data” is a dirty word. We have all been probably, shocked and surprised by just how many companies have our information on their databases, as the flurry of “Don’t Leave Us” emails hit our inboxes. Many customers have a nagging feeling that there is something sinister about all this data mining that routinely takes place when we shop online. Companies have shared and made money from our data for years. GDPR if anything has forced business to look at the key relationship factor with their customers – TRUST.
Challenger Brands News /

Challenger Brand – Habito

Habito branding   Gone are the days of sitting in front of your friendly bank manager asking him to lend you the standard 3 and a half times your income to secure a mortgage on your dream home. Now the whole mortgage process is going digital and probably the best of the bunch is Habito. Habito was founded by Daniel Hegarty, an early employee at Wonga, who had a masterplan to take away the hassle of applying for a mortgage. Habito say they analyse over 11,000 mortgage products across 70 lenders in real-time. The entire process takes place via the Habito app on your smartphone or on their website and crucially it’s free, Ending the fees that many traditional mortgage brokers charge. In the same way Rightmove revolutionised the house buying and selling process, Habito puts the consumer in touch with more mortgage offers to suit their needs. The lack of a need for credit checks at the initial search stages will reassure potential customers who just want to get a feel of what’s out there. Habito's app also has a modern feel with the Habito branding adding to this look. Habito mobile app   The early feedback on Trustpilot, the consumer review site, is extremely positive and people seem to like the experience and the customer service they receive. At Toast we always love digital innovators who make life easier for their customers. With mortgages being the biggest financial commitment many of us make in our lifetimes then more choice can never be a bad thing. So Habito are our challenger brand of the month.  
Editorials Featured News /

Mayon Volcano – Video Fact File

[full_col] We're starting a new initiative at Toast. Video Fact Files, these are short video clips which give the viewer all the headline information they about a news event in a quick and mobile friendly clip. Our first clip is about the recent eruption of the Mayon Volcano in the Philippines. [row] [/row] [row]

Share this Video On Your Site

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Challenger Brands /

Challenger Brand of the Month – Oatly

Oatly make the milk substitute drink from of course oats. To be more precise, Swedish organic oats. Swedish oats they claim are amongst the best they grow healthily in the Nordic climate and crucially a lot of the evil pesticides that are used on oats in the rest of Europe are banned in Sweden. We like the company because they are irreverent in their advertising and they have strong ethical values mixed with cool science! Keep an eye out for an Oatly advert their always fun. Oatly’s patented enzyme technology mirrors nature’s own natural process and turns fibre rich oats into a very nutritious liquid food that is good for you and good for the environment. Oatly advert The company operates out of the southern region of Sweden with Headquarters in Malmö. The Oatly brand is available in more than 20 countries throughout Europe and Asia. Oatly is keen on being a people brand. Setting up the world’s first non-dairy coffee festival, selling t-shirts with head-turning messaging like “Post Milk Generation” and recently, put out unbranded products with the title of “Not Milk”. It’s this out of-the-box thinking which puts Oatly ahead of their more boring and traditional competitors. And they are already sowing oats that are financial fruitful with a revenue of over 40 million dollars last year. We like our oats at Toast, they're part of a healthy breakfast. Oatly are our challenger brand of the month.

Brand Safety – Is your brand safe?

The Brand Safety issue is a big subject in the media right now and doesn’t look like it’s going away soon. For brands and organisations, it’s a reputational nightmare. You make some entertaining and informative video content and suddenly you get calls asking why your video is linked to or surrounded by other content that is extremist, offensive, pornographic, or at its simplest just contrary to your own brand’s ethics and values. For example, you are a family brand selling healthy cereal and you find yourself linked with a very explicit lyrics and imagery from the band Cradle Of Filth, famous for their songs that are violent, sexist, and overtly sexual. That’s a PR disaster that is none of your doing but the problem is you are now in damage limitation mode.
Challenger Brands News /

Challenger Brand of the month – Birdsong Clothing

Birdsong is a wonderful London-based online fashion store with a genuine promise of “no sweatshops and no photoshop!” A brand who believe in keeping it real and keeping it fair. Birdsong clothing has a simple mission, to revolutionise the way women dress. Making sure their clothes are made with care and skill and at the same time giving help to local women’s organisations. “From migrant seamstresses, knitting grannies to all our customers, we unite women.” Many women workers are exploited for the sake of fashion. Birdsong reject that philosophy. They just want a fun way to do fashion that doesn’t make women feel ashamed about their size and shape. April-18th-banners2
Featured News TV Advertising /

Is it good advertising practice to bring talent in-house?

The dangers of bringing your agencies in-house. I suppose there was a sense of schadenfreude amongst a lot of agencies when they watched the PR car car-crash that piled up around the Pepsi Kendall Jenner ad campaign. It was supposed to be an example of good advertising crafted by an in-house creative powerhouse. In the driving seat that fateful day was Kristin Patrick, senior VP-global brand development. Mr Jakeman, President of PepsiCo Global Beverage Group had praised the ad on Twitter on Tuesday morning shortly after it was released, saying he was "super proud of the @PepsiCo #CreatorsLeague for producing this," but the tweet has since been deleted. Another danger of deleting your soon-regretted statements of support is that news of your deletion also goes viral! Only adding to the sense of incompetence.
Challenger Brands News /

Challenger Brand of the month – Skinny Prosecco

Looking for then latest health drink? Want to live a champagne lifestyle without piling on the pounds? Well we may just have the fizz for you… Skinny Prosecco   Thomson & Scott's 'Skinny' prosecco contains only 67 calories per glass. Even health-fanatic Ellie Goulding is a big fan, with an Instagram message of support saying 'I'LL TAKE IT'.
Challenger Brands Featured /

Drone Delivery the Future of Toast

[padding top="2%" right="0%" bottom="0%" left="0%"] London is bewildering in it’s levels of culinary creativity. A gourmet crisp shack, pop up potato joint and grilled cheese sandwich shop all exist within the media haven of Soho. A new hire at Toast, Harry Harryman was quick to point this out and jumped to work immediately, capitalising on this booming trend. Partly transforming our video production shop into a street food business with a difference - a drone delivery food service. Toast introduced the next step in "snack UX" - drone delivered Toast. [/padding] [padding top="4%" right="0%" bottom="0%" left="0%"]
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The next unicorn?

Once rumours of the project leaked out we came under intense interest from various parties in venture capital land. Quotes about the project are too numerous to mention, but it reminded all at Toast of the now famous “project ginger” from a few years back. We were about the change the food delivery landscape for ever, our drone delivery idea was to be revolutionary.
Featured TV Advertising /

Planning a brand video production

[full_col] So, you have a great product or service. Maybe you’re a new-to-market challenger brand wanting to take on the big boys and win? You do your research and everyone in marketing with any intelligence is telling you to setup a brand video production. Because more people engage with brands and share video than any other form of content. If content is king, then video is God. [padding top="0%" right="30%" bottom="0%" left="30%"] Video Production gear [/padding]  
Challenger Brands /

Heck Sausages

What the heck? Here’s our challenger brand of the month. Heck Sausages   Heck are a small family brand. Quite simply they create great sausages, burgers, meatballs and veggie variations. They pride themselves on locally sourced high quality ingredients and at Toast we love the idea behind their family food.
Challenger Brands /

Challenger Brand of the month – SIMBA

Who wouldn’t enjoy the promise of the perfect night’s sleep? Feet in bed feature in a Simba advert   Well, that promise, from challenger brand mattress company Simba, seems to be backed up by the stellar reviews their innovative mattress designs get from their satisfied customers. From developing their own top layer latex “Simbatex” that didn’t trap in heat to extensively testing their mattresses with the respected “Sleep To Live Institute” whose research profiled more than 10 million people and included 180 million body profile data points. And then there’s the revolutionary springs – Simba created springs with one of the world's leading spring manufacturers to design a unique spring to complement a rolled mattress. The conical pocket spring Simba developed was the missing ingredient - it meant they solved the secret of the perfect night's sleep. Simba go the extra mile to create the world’s most advanced mattress.
Challenger Brands /

Challenger Brand – Oppo Ice Cream

A few years ago, two brothers, Charlie and Harry Thuillier, went windsurfing in the wilderness of Brazil. They survived on foods naturally sourced on the wild coastline, including coconuts and wild super-fruits. Not only were they super healthy and nutritious, but they tasted wonderful too. On returning home, the boys became fascinated with the idea of using healthy natural ingredients to make indulgent food; nutritious without sacrificing taste.  Just like the food they loved so much on their trip. Oppo Ice Cream was born. oppo-brothers oppo ice cream  
Challenger Brands /

Challenger Brand Of The Month – Brighton Gin

This is the first in a monthly series where here at Toast we look at Challenger brands and bring you the ones we believe are cool, interesting and innovative. Who knows – they could be the next Innocent Smoothies.

This month we look at Brighton Gin: Playful and fiercely independent.

Brighton Gin owners standing Photocredit: Natasha Bidgood

Challenger Brands – Staying the distance

You're one of the new challenger brands, there’s a buzz building on social media, you may even be the next big thing in your sector. Three cheers for you!  But how do you capitalise on this initial interest and stay relevant for the long term? It’s a problem a lot of new brands have.  Gaining long term consumer trust and awareness.
Featured TV Advertising /

Test TV Advertising

New to Advertising? Why Not Run A Test TV Ad?

So you have a great product or service and you want the best way to let people all about it. Then TV advertising is the best choice and will certainly outperform your online marketing in terms of trust, target audience and crucially the bottom line.
And right now making your first TV advert and getting it on air on the right channels for the right audience has never been more affordable, simple and effective in terms of ROI. In fact we have a unique offer that allows you to Test the water with your first TV Ad and measure its effectiveness.
Featured News TV Advertising /

How to drive traffic to your website

A Case Study of Tootle.co.uk

If you're like startup Tootle, a new challenger and you want to drive traffic to your website where do you start? They aim to disrupt the £45 billion UK used car selling market. Tootle matches private car sellers to car dealers wanting to source specific cars directly from the public. By streamlining the sales process and removing middlemen, they aim to drive better prices and a smoother experience for both sellers and dealers. [padding top="0%" right="20%" bottom="0%" left="20%"] toy woman standing next to toy car [/padding]
Featured TV Advertising /

YouTube Vs TV Advertising – What’s best For brands?

With the advent of Netflix, HBO, Amazon and other VOD sites some say we are in a golden age of premium content choices. [padding top="0%" right="30%" bottom="0%" left="30%"] Slides in a carousel [/padding] Inspired by the growing numbers of subscribers to Netflix and Amazon, brands have realised that they too must become publishers of owned, and highly original content. Not just advertising around it, or sponsoring it, but creating it from scratch.
Featured TV Advertising /

The Advantages of TV Advertising

What are the advantages of TV advertising?

TV advertising is effective because research shows it reaches viewers when they're at their most attentive. One of the main advantages of TV advertising is being one brand message at a time unlike the blizzard of banners, ads, pre rolls, and click-bait articles that clamour for your attention on any given webpage. The growing number of terrestrial, cable and satellite channels have made TV advertising much more affordable for brands. Crucially this proliferation of channels means you are able to promote your offer to ever more relevant audiences.
Featured News TV Advertising /

For challenger brands TV is paramount

Promoting Challenger Brands

The power of advertising can turn around a brand in a short timeframe, but there are some big players that have done this more obviously than others. Innocent are one brand who, with help from a 30 second clip, became a challenger brand and grew their business across the last 6 years to unimaginable heights, highlighting the power that TV advertising holds when done right.
Featured News TV Advertising /

Ad blocking and your newly empowered audience

Now iOS 9 is out in the wild, advertisers are kicking and screaming in panic about the ad blocking support and functionality it brings. Advertisements bring forth huge chunks of revenue, $27.5 billion in the US (for the first half of 2015). Blocking ads hurts an age old model of revenue, but the ad blockers aren’t going to topple the $60+ billion online advertising industry in one fell swoop. The industry is vast, too important and touches too many.