Toast is a branded content agency based in London, we’ve put together this infographic that looks at the cameras, computers, drones and storage all used in the production of video and animations. We’ve compared some of the gear used now to the kit used way back.
The GoPro is a staple of any video kit bag and with its quality-improving every year GoPro footage can be seamlessly edited into any production. Cameras have also got smaller and lighter, using a DigiBeta Cam years ago would give you toned arms and a strong back, now a DSLR can be thrown about all day.
Drones have also been a great leap in video production values, if you need a quick aerial shot just throw up a drone, no more waiting around for an expensive helicopter to turn up. Computers have probably changed the most with a desktop computer able to edit 4K footage and render stunning 3D visuals, the technology really is empowering the creatives.
The advances in production gear is also having great benefits in filming. DRTV adverts with smaller budgets than traditional brand adverts can now leverage some of the best new lightweight cameras to increase production values.
The infographic covers many other bits of Video Production tech, take a look.
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