Charity adverts are a powerful medium for generating funds and promoting your message. A charity advert secures donations that allows for life-changing results.
How to advertise your charity
Running a charity is a difficult blend between making sure the charity is successful and always keeping the charity’s goal in sight. Charities constantly strive to secure more funding. The charity marketplace is competitive so it’s best to pick a reliable way to advertise your charity.
Charity Advertising on TV
TV advertising can be a cost-effective solution to reaching a wider audience when looking to raise funds or promote a cause. Having a media plan that favours the cheaper advert slots and making use of digital channels can make sure your advertising spend is used wisely.
The mass appeal of TV gives it strength over other advertising mediums. It might seem appealing to try and develop an internet meme; we all remember the success of the ice bucket challenge. For most, social networks swallow content with little results. TV is a tried and tested platform that builds trust and puts your message on the big screen.
Cancer Research UK Advert
Atomic London asked Toast to produce this charity advert for CRUK (Cancer Research UK). The advert shows the life-saving research funded when someone leaves a legacy to CRUK in their will. This advert is very focused on one specific aspect of charity giving.
Emotive Charity Advertising
Using TV advertising to spread the word about a charity has to be handled with skill. Viewers are growing tired of watching charity adverts filled with shocking images. Making people feel guilty about not helping is another technique that grates with viewers.
You need to make sure your TV advert stands out from the crowd. There are several techniques to achieve this. Deliver a clear message, be single-minded about what you’re saying. A cluttered advert is easy to forget, which is a waste of advertising budget.
Use humour or surprise to cement your message in the minds of the viewer. Please don’t follow the lead of others; it’s best to create your message.
Aids Alliance TV Advert
Aids Alliance decided to use shock tactics in this unique advert for its Valentine’s message. This advert is an excellent example of how to buck the trend when it comes time to promote your charity event. The theme delivered in the advert is a serious one but the way the advert handles the subject makes for an unforgettable commercial. This charity advert was successful because of the online advertising it gained from being talked about by celebrities online.
Charity adverts for End 7
Toast produced this TV advert for agency Wunderman. END7 is a charity set up to combat 7 of the world’s neglected diseases. Wunderman decided to use a hard-hitting advert to drive home the real horror of what END7 is dealing with every day. The advert broadcast on TV media channels and social media platforms in the UK.
Charity Advertising Agency
Working with a TV agency that understands the charity world and what works well for charities is essential. Toast has gained valuable experience seeing how charities work and more especially what works for charities when it comes to TV advertising. We can make sure your charity spending on advertising goes a long way. Get in touch if you need help advertising.