Posts categorised: Featured

Featured, News, Video Production /

4 Ways to Make Your Video Budget Go Further

Video production is complicated by nature.

You’ve got pre-production, shooting, and post-production — each stage with its interlocking series of tasks that need to be planned and executed.

So when you’re embarking on a new video shoot, it’s easy, perhaps even natural, to feel overwhelmed and get anxious about the budget.

video budget

Fear not, because there are tried and true ways to ensure your video budget goes the distance. Here’s a list of four really good ones:

Featured, News, TV Advertising /

Does lockdown mean cheap TV advertising?

A healthcare emergency

Coronavirus is a healthcare emergency that has changed the world and will affect the future of individuals and businesses for years to come. Sadly Coronavirus has already taken the lives of friends and relatives. There will be few among us that aren’t personally affected by loss once the virus has been either contained or has run its course.

We take a brief look at how the lockdown has affected the advertising market.

Animation Styles and Animation Process

With live-action production all but impossible in these tumultuous times, we here at Toast thought it might be useful to talk about other options for promoting your product, brand or company.

Animation for advertising

We turn our attention to animation. Some dos and don’ts, the process, the cost, the advantages and the disadvantages. And finally, some animation packages that we can offer here at Toast should you be interested in going down this route.

The crucial moment during the process of developing an animation is in the initial stages where you’re considering what animation styles you’re going to adopt. Budget can be a deciding factor; character and 3D animation cost more than say 2D animation.

Featured, News /

Negative Oil Price Meaning

We’ve been busy producing an animated video to explain the recent negative oil price meaning. It sounds like the end of the world but is the recent oil price turning negative really as bad as it sounds?

Negative Oil Price Explained

This isn’t anything to do with the price of oil at the pumps or even heating oil. It’s the price of oil in something called a futures contract. Normally these contracts trade between buyers and sellers with the price fluctuating a little.

Featured, TV Advertising /

The Advantages of TV Advertising

Updated January 2020

What are the advantages of TV advertising?

The advantages are that it builds trust, grows sales and educates consumers about new products. TV advertising is effective because research shows it reaches viewers when they’re at their most attentive.

One of the main advantages of TV adverts is having one brand message at a time, unlike the blizzard of banners, ads, pre-rolls, and click-bait articles that clamour for your attention online.

The TV advertising medium places full-screen adverts in an advertising break between quality programming. Advertising on television is a great way to show your brand near blockbuster reality shows like ITV’s Love Island. Or if you’re looking for a family audience, shows like Dancing on Ice provide compelling viewing. The advantage of placing your brand alongside the polished specimens on Love Island is distinct.

The growing number of terrestrial, cable and satellite channels have made TV advertising much more affordable for brands. Crucially this proliferation of channels means you can promote your offer to ever more relevant audiences.

Featured, TV Advertising /

Adverts, an in-depth look at what makes an advert?

When an advert shows up on TV, it’s often the culmination of months of work. Few people know the effort or regulation that lies behind each epic. The UK’s TV advertising market is highly regulated and designed to avoid false statements, claims or misleading adverts.

What’s in an advert?

On this page, we’ll look into the anatomy of a TV advert. We explore the specific rules that govern what’s allowed on-air and some of the technical hurdles encountered by advertisers looking to show their wears on television.

Featured, TV Advertising /

Addressable TV & Advanced TV in the UK

The Americans are coming

Sometimes a new platform or craze lands and everyone scrambles around for information on how to monetize it or just how to jump on the band-wagon. It happened a few years ago with AR & VR, London was a buzz with startups looking to exploit the new tech. Now it’s happening again with advanced TV.

One of the first stages in a new phenomenon are the calls from our American cousins looking to partner with local London businesses to get their feet under the table early. At Toast, we’ve now had two such calls, from American startups looking to expand into the UK market with platforms that are already up and running in the US. We’ve been doing our research into addressable TV in the UK, read on to see what we’ve found.

Featured, TV Advertising /

Advertising Rules and Regulations

A big part of our job in TV advertising is clearing adverts to go on air. Mostly this is a straight-forward process of proving legal claims and making sure adverts are appropriate for the viewing public. Advertising rules and regulations in the UK are run by an organisation called Clearcast.

Clearing an ad full of orgasms

Sometimes things are a little more tricky. Below is the response we received to a rough-cut submitted to Clearcast -the UK TV Advertising clearing organisation. The advert was to be shown once on late night Channel 4 and was used to promote the Aids awareness charity – Frontline Aids (Formerly – International HIV/AIDS Alliance)

Featured, Video Production /

Oxford Tech Hub

Toast – Video for the Oxford Tech Hub

Toast is a Video Production and TV Advertising agency with an extensive client base ranging from large organisations to smaller challenger brands. We produce videos, explainer animations and TV adverts for big businesses but also we’ve become well-known for championing smaller brands looking to get into TV advertising.

We became established as a promoter of challenger brands after producing Innocent Smoothie’s first ever TV advert. Since then we have continued this effort producing scores of advertising campaigns for start-ups and smaller brands. One of our latest projects has been scripting, developing, filming and producing Abel & Cole’s first foray into TV advertising.

explainerWide

Investment Films

As well as our TV advertising work we have an extensive list of video production clients. We have decided to apply our expertise developed while working with challenger brands into our video production work. We are working with many companies to produce videos which they will use in funding rounds as they grow. These videos range from simple explainers which detail a new product or service to full corporate video productions featuring founder interviews and complex 3D animations.