Why is TV advertising effective for growing brands?

TV advertising has mass appeal and greater reach than digital-only advertising, helping brands put their offering in front of millions of viewers. Adding TV to the marketing mix provides scale and reach, and for most brands with an online presence, it is also trackable so budgets can move toward stronger-performing spend.

What are the main TV advertising delivery formats?

The main formats are linear TV, BVOD and SVOD. Linear TV selects audiences based on the shows ads run against, BVOD uses sign-up information to provide more demographic data, and SVOD has the most detailed audience information and preferences.

Toast TV | Advertising on TV in the UK 2026. Reach a Massive Audience

Q: What is TV advertising?

TV advertising is the process of running paid adverts on linear or streaming television with the objective of selling goods or services to consumers or persuading them to think a certain way about a brand.

Q: How much does producing a TV advert cost with Toast TV?

Production budgets for TV adverts with Toast TV typically range from around £60,000 for a straightforward animated TV commercial to £450,000 and above for a blockbuster TV advert with top stars and a famous music track.

Which brands need TV advertising?

Growing brands reach a point where organic growth and social scaling plateau.

TV and streaming advertising works for:

Scaling, Direct-to-Customer Brands
Category challenger brands
Brands that need a mix of trust and scale
Regional launches
High-growth VC or PE-backed startups
Tarnished brands that need a lift
Pretty much anyone that wants growth

Adding TV advertising to the marketing mix provides scale and reach. For most brands with an online presence, it is also trackable, helping budgets move toward stronger-performing spend.

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What makes a TV media plan work?

Media planning gets your advertising seen by the right audience. Toast works closely with media planners to build a targeted plan around your campaign.

LINEAR TV

Linear TV still accounts for a large share of media planning. It provides mass reach and can introduce brands to untapped audience.

BVOD

BVOD adds a further layer of targeting to TV advertising. Most of Toast’s campaign deliverables now include some BVOD provision.

SVOD

SVOD is one of the fastest growing options available. The ability to launch campaigns with quality output on services like Netflix, brings huge possibilities to growing brands.

Addressable

Addressable TV allows advertising content to be tailored to each household. It is great for regional or micro-targeted campaigns.

What Return does TV advertising deliver?

£1.79

TV (Linear and BVOD) short-term payback per £1 spent over the first 3-6 months - Thinkbox’s Profit Ability research

£5.61

TV (Linear and BVOD) average full profit ROI over a sustained period. Thinkbox’s Profit Ability research

Advertising works. Toast TV has built successful campaigns for brands like Ancestry and Trivago, and our producers know a collaborative approach between media and creative delivers results.

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How does TV advertising drive direct response?

Advertising on TV is excellent for direct response and brand recognition. Direct response TV advertising has become even more potent due to second-screen viewing.

Viewers often watch TV with a tablet or smartphone nearby. A URL during a direct response TV advert gives them a simple way to interact with your website.

Direct response is also possible through regional TV media buying strategy and DRTV advertising, with unique local URLs.

How Toast approaches TV campaigns

Toast TV can handle the entire creative process from script to screen, or act as a nimble extension of your marketing department.

Each project has a dedicated producer who stays with the production from briefing through creative execution, filming, Clearcast approvals, and delivery.

We have experience working with clients in regulated categories such as healthcare and finance advertising.

We’re often recommended as one of London’s top agencies for TV advertising due to our agility and creative output.

Frequently Asked Questions

What is TV advertising?

TV advertising is the process of run paid adverts on linear or streaming television with the objective of either selling goods or services to consumers or persuading them to think a certain way about a brand.

Why do brands use TV advertising over digital-only?

TV advertising has a mass appeal and greater reach than digital only advertising. TV advertising has the ability to create massive growth for brands by putting their offering in front of millions of viewers.

How much does TV advertising cost?

The budget needed to produce a TV advert with Toast TV ranges from £60,000 for a straightforward animated TV commercial to £450,000 and above for a blockbuster TV advert with top stars and a famous music track.

What’s the difference between linear TV, BVOD, and SVOD advertising?

The differences between TV advert delivery formats comes down to how much information the broadcaster has about the viewer. Linear, advert the audience is pick based on the types of show being advertised against. BVOD, has signup information which leads to more demographic data. SVOD, the most detailed audience information and preferrences.

TV Advertising for Brands That Want to Be Seen, Trusted, and Remembered