You’re one of the new challenger brands, there’s a buzz building on social media, you may even be the next big thing in your sector. Three cheers for you! But how do you capitalise on this initial interest and stay relevant for the long term? It’s a problem a lot of new brands have. Gaining long term consumer trust and awareness.
Posts categorised: TV Advertising
New to Advertising? Why Not Run A Test TV Ad?
So you have a great product or service and you want the best way to let people all about it. Then TV advertising is the best choice and will certainly outperform your online marketing in terms of trust, target audience and crucially the bottom line.
And right now making your first TV advert and getting it on air on the right channels for the right audience has never been more affordable, simple and effective in terms of ROI. In fact we have a unique offer that allows you to Test the water with your first TV Ad and measure its effectiveness.
A Case Study of Tootle.co.uk
If you’re like startup Tootle, a new challenger and you want to drive traffic to your website where do you start? They aim to disrupt the £45 billion UK used car selling market. Tootle matches private car sellers to car dealers wanting to source specific cars directly from the public. By streamlining the sales process and removing middlemen, they aim to drive better prices and a smoother experience for both sellers and dealers.
With the advent of Netflix, HBO, Amazon and other VOD sites some say we are in a golden age of premium content choices.
Inspired by the growing numbers of subscribers to Netflix and Amazon, brands have realised that they too must become publishers of owned, and highly original content. Not just advertising around it, or sponsoring it, but creating branded content from scratch.
What are the advantages of TV advertising?
Updated January 2019
TV advertising is effective because research shows it reaches viewers when they’re at their most attentive. One of the main advantages of TV advertising is having one brand message at a time unlike the blizzard of banners, ads, pre-rolls, and click-bait articles that clamour for your attention online.
The TV advertising medium places full-screen adverts in an advert break between quality programming. Advertising on television is a great way to place your brand near blockbuster dramas like ITV’s Vanity Fair and Strangers featuring John Simm. Or if you’re looking for a younger audience shows like Love Island provide compelling viewing every day for weeks. The advantage of placing your brand alongside the polished specimens on Love Island is obvious.
The growing number of terrestrial, cable and satellite channels have made TV advertising much more affordable for brands. Crucially this proliferation of channels means you are able to promote your offer to ever more relevant audiences.
Promoting Challenger Brands
The power of advertising can turn around a brand in a short timeframe, but there are some big players that have done this more obviously than others. Innocent are one brand who, with help from a 30 second clip, became a challenger brand and grew their business across the last 6 years to unimaginable heights, highlighting the power that TV advertising holds when done right.
Now iOS 9 is out in the wild, advertisers are kicking and screaming in panic about the ad blocking support and functionality it brings. Advertisements bring forth huge chunks of revenue, $27.5 billion in the US (for the first half of 2015). Blocking ads hurts an age old model of revenue, but the ad blockers aren’t going to topple the $60+ billion online advertising industry in one fell swoop. The industry is vast, too important and touches too many.