GDPR and Digital Advertising, is GDPR the big shakeup that will change the world of targeted advertising?
A recent survey by W8 concluded that GDPR will make 75% of UK marketing data obsolete.
“Data” is a dirty word. We have all been probably, shocked and surprised by just how many companies have our information on their databases, as the flurry of “Don’t Leave Us” emails hit our inboxes. Many customers have a nagging feeling that there is something sinister about all this data mining that routinely takes place when we shop online. Companies have shared and made money from our data for years. GDPR if anything has forced business to look at the key relationship factor with their customers – TRUST.