Posts categorised: Featured

Featured, News, TV Advertising /

How to drive traffic to your website

A Case Study of Tootle.co.uk

If you’re like startup Tootle, a new challenger and you want to drive traffic to your website where do you start? They aim to disrupt the £45 billion UK used car selling market. Tootle matches private car sellers to car dealers wanting to source specific cars directly from the public. By streamlining the sales process and removing middlemen, they aim to drive better prices and a smoother experience for both sellers and dealers.

toy woman standing next to toy car
Featured, TV Advertising /

The Advantages of TV Advertising

What are the advantages of TV advertising?

TV advertising is effective because research shows it reaches viewers when they’re at their most attentive. One of the main advantages of TV advertising is being one brand message at a time unlike the blizzard of banners, ads, pre rolls, and click-bait articles that clamour for your attention on any given webpage.

The growing number of terrestrial, cable and satellite channels have made TV advertising much more affordable for brands. Crucially this proliferation of channels means you are able to promote your offer to ever more relevant audiences.

Featured, News, TV Advertising /

For challenger brands TV is paramount

Promoting Challenger Brands

The power of advertising can turn around a brand in a short timeframe, but there are some big players that have done this more obviously than others. Innocent are one brand who, with help from a 30 second clip, became a challenger brand and grew their business across the last 6 years to unimaginable heights, highlighting the power that TV advertising holds when done right.

Featured, News, TV Advertising /

Ad blocking and your newly empowered audience

Now iOS 9 is out in the wild, advertisers are kicking and screaming in panic about the ad blocking support and functionality it brings. Advertisements bring forth huge chunks of revenue, $27.5 billion in the US (for the first half of 2015). Blocking ads hurts an age old model of revenue, but the ad blockers aren’t going to topple the $60+ billion online advertising industry in one fell swoop. The industry is vast, too important and touches too many.