Posts categorised: Featured

Is it good advertising practice to bring talent in-house?

The dangers of bringing your agencies in-house.

I suppose there was a sense of schadenfreude amongst a lot of agencies when they watched the PR car car-crash that piled up around the Pepsi Kendall Jenner ad campaign. It was supposed to be an example of good advertising crafted by an in-house creative powerhouse.

In the driving seat that fateful day was Kristin Patrick, senior VP-global brand development. Mr Jakeman, President of PepsiCo Global Beverage Group had praised the ad on Twitter on Tuesday morning shortly after it was released, saying he was “super proud of the @PepsiCo #CreatorsLeague for producing this,” but the tweet has since been deleted. Another danger of deleting your soon-regretted statements of support is that news of your deletion also goes viral! Only adding to the sense of incompetence.

Drone Delivery the Future of Toast

London is bewildering in it’s levels of culinary creativity. A gourmet crisp shack, pop up potato joint and grilled cheese sandwich shop all exist within the media haven of Soho.

A new hire at Toast, Harry Harryman was quick to point this out and jumped to work immediately, capitalising on this booming trend. Partly transforming our video production shop into a street food business with a difference – a drone delivery food service. Toast introduced the next step in “snack UX” – drone delivered Toast.

The next unicorn?

Once rumours of the project leaked out we came under intense interest from various parties in venture capital land. Quotes about the project are too numerous to mention, but it reminded all at Toast of the now famous “project ginger” from a few years back. We were about the change the food delivery landscape for ever, our drone delivery idea was to be revolutionary.

Featured, TV Advertising /

Planning a brand video production

So, you have a great product or service. Maybe you’re a new-to-market challenger brand wanting to take on the big boys and win? You do your research and everyone in marketing with any intelligence is telling you to setup a brand video production. Because more people engage with brands and share video than any other form of content. If content is king, then video is God.

Video Production gear
Featured, TV Advertising /

Test TV Advertising

New to Advertising? Why Not Run A Test TV Ad?

So you have a great product or service and you want the best way to let people all about it. Then TV advertising is the best choice and will certainly outperform your online marketing in terms of trust, target audience and crucially the bottom line.

And right now making your first TV advert and getting it on air on the right channels for the right audience has never been more affordable, simple and effective in terms of ROI. In fact we have a unique offer that allows you to Test the water with your first TV Ad and measure its effectiveness.
Featured, News, TV Advertising /

How to drive traffic to your website

A Case Study of Tootle.co.uk

If you’re like startup Tootle, a new challenger and you want to drive traffic to your website where do you start? They aim to disrupt the £45 billion UK used car selling market. Tootle matches private car sellers to car dealers wanting to source specific cars directly from the public. By streamlining the sales process and removing middlemen, they aim to drive better prices and a smoother experience for both sellers and dealers.

toy woman standing next to toy car
Featured, TV Advertising /

The Advantages of TV Advertising

What are the advantages of TV advertising?

Updated January 2019

TV advertising is effective because research shows it reaches viewers when they’re at their most attentive. One of the main advantages of TV advertising is having one brand message at a time unlike the blizzard of banners, ads, pre-rolls, and click-bait articles that clamour for your attention online.

The TV advertising medium places full-screen adverts in an advert break between quality programming. Advertising on television is a great way to place your brand near blockbuster dramas like ITV’s Vanity Fair and Strangers featuring John Simm. Or if you’re looking for a younger audience shows like Love Island provide compelling viewing every day for weeks. The advantage of placing your brand alongside the polished specimens on Love Island is obvious.

The growing number of terrestrial, cable and satellite channels have made TV advertising much more affordable for brands. Crucially this proliferation of channels means you are able to promote your offer to ever more relevant audiences.

Featured, News, TV Advertising /

For challenger brands TV is paramount

Promoting Challenger Brands

The power of advertising can turn around a brand in a short timeframe, but there are some big players that have done this more obviously than others. Innocent are one brand who, with help from a 30 second clip, became a challenger brand and grew their business across the last 6 years to unimaginable heights, highlighting the power that TV advertising holds when done right.

Featured, News, TV Advertising /

Ad blocking and your newly empowered audience

Now iOS 9 is out in the wild, advertisers are kicking and screaming in panic about the ad blocking support and functionality it brings. Advertisements bring forth huge chunks of revenue, $27.5 billion in the US (for the first half of 2015). Blocking ads hurts an age old model of revenue, but the ad blockers aren’t going to topple the $60+ billion online advertising industry in one fell swoop. The industry is vast, too important and touches too many.