I recently shared a cab to an Awards “Do” from Waterloo with a couple of people from the Pharmaceutical industry. During the course of the short cab ride, they shared their pain points when it came to healthcare industry comms – the common litany of expense, time constraints, and a dearth of knowledge on how best to deploy digital comms.

A question they asked of me was what I thought was the most effective (and cost-effective) medium for communicating information internally. And I had to say that, in the B2B sector at least, the Podcast might well win this accolade.