Posts categorised: Advertising

Advertising, Featured, Video Production /

Advertising on YouTube in the UK

In the UK digital advertising landscape, YouTube has emerged as a dominant digital platform for advertisers to reach targeted audiences. Youtube has a vast user base and targeted adverting options. Businesses can use the potential of YouTube advertising in the UK to grow market share.

The popularity of Youtube in the UK is a critical factor influencing a company’s marketing strategy. We’ll look in detail at Advertising on Youtube in the UK. We’ll explore the factors that impact budgets and provide data for you to make decisions.

Advertising, Featured /

The Potential of Advertising on Netflix: A Game-Changer

Updated 24th July 2023.

Amongst the streamers, only some platforms have achieved Netflix’s popularity and cultural impact. With millions of subscribers worldwide, it has become the go-to platform for binge-watching. Netflix captivates audiences with its diverse library of original content.

Update: Netflix has removed its basic plan in the US & UK for new or rejoining customers. The company is trying to draw more viewers into either paying for the full plan or watching the ad-supported version of Netflix.

Netflix advertising still frame of app interface

The platform has so far succeeded with a subscription-based model. But with an increasing debt pile, Netflix has had to look for new funding streams. Advertising on Netflix is an exciting prospect.

Advertising, Featured /

Pitch Perfect: How to get the best from your pitch process

Coming into 2023, creative agencies across the UK have faced a tough period with demand for services. The effect of the pandemic, the war in Ukraine, supply chain disruption and the cost-of-living crisis can be seen across our industry.

Most agencies are used to pitching competitively, but as we respect the need for clients to engage with multiple agencies on a brief, us agencies also expect to be respected for the time, effort and resource that goes into an agency pitch process. Especially in the current market we find ourselves in.

So, we thought we’d share our top tips on pitch best practices…

Advertising, Featured /

Cinema Advertising – is the big screen glittering again?

Cinema advertising is a powerful way to reach a captive audience of moviegoers. With large screens, comfy seats and loads of leg room the cinema experience is fantastic.

Cinema advertising is an effective way to promote your brand. Cinema-going numbers are recovering well after they stumbled during COVID. 2021 saw a 48% increase over the previous year, and the recovery continued in 2022 with a 110% increase.

Blockbuster cinema numbers are back

In the UK, Super Mario Bros: The Movie had a stellar opening weekend making £8.7m from screenings at 720 locations around the UK. The three-day weekend opening out-paced Sonic The Hedgehog 2, which took £5m in April 2022.