Joey Essex - Varooma TV Advert

With Joey Essex commanding an impressive 3.59 million followers, it was a no brainer for log book loan company, Varooma to enlist this celeb for their first ever TV campaign.

A confused Joey struggles to get his head round the fact that his “Smart” car can lend him money. The idea was conceived, shot and posted at Toast TV. Television has yielded great results for Varooma and Toast are in talks about a further 3 TVCS featuring Joey Essex for 2018.

Peter Rickenberg CEO of Varooma commented:

“Dealing with Toast was a pleasure from first creative meeting to completion of the project. Their creative ideas and execution provided us with a quality advert which has had substantial impact on our sales, reputation and visibility.”


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