Ancestry Advertising Campaigns
Toast has worked with Ancestry UK, the genealogy and DNA company across their above the line & through the line activity. Over the years, we have produced highly successful TV adverts, sponsorship idents, cinema adverts and documentaries. Our starting point throughout has been to arouse curiosity – in the case of their genealogy product, “where do I come from?” and in the case of the DNA testing, we needed to take away the fear and show the simplicity of the process and the world that the test can open up.
Ancestry TV Advert
Together, the shoots took us from North London to Norfolk at a range of exciting locations. Tight time constraints meant for long shooting days, however, all were delivered with the minimum of fuss and achieved the high production values for which Toast is known. Jason Fisher Jones directed and Tamara Barton Campbell produced.
Little Jack – Ancestry DNA
Having used the product ourselves, we knew first hand that the process of using an Ancestry DNA kit couldn’t be simpler. This, combined with the fascinating potential to uncover where your ancestors came from, was to be at the heart of the campaign’s message.
This was an exciting opportunity for us to follow up on last year’s Ancestry DNA advert we produced, ‘Inspired Journey’. Whereas ‘Inspired Journey’ was a live-action shoot, the idea this time was to produce a range of animated TV adverts so the two could run in tandem.
Sue Moncur, Ancestry UK Country Manager says:
“I am delighted to have developed such a strong partner for the business so quickly and look forward to working with them again in the near future.”