Compeed Advert Re-versioning

Our client, HRA Pharma (now Perrigo) came to us with assets for 2 campaigns that had been centrally shot in Europe and wanted to have them cleared and re-versioned it for the UK market.

One of the greatest hurdles for this kind of project is getting an existing script and visuals through Clearcast in preparation for screening on terrestrial TV and now also on BVOD.

Re-versioning for UK regulations

Clients are always surprised by the stringency of the UK clearance process – Clearcast is by far the strictest market in terms of proving any claims and many a client has fallen by the wayside in believing that an ad that has been passed in say the US will be broadcastable in the UK.

Toast have a great track record in communicating with Clearcast and clearing “hard to pass” scripts – not always in their original form but working with both parties to agree on alternative wording that is acceptable to both client & Clearcast.

Add to this our in-house editing and graphics capability, and you can see that Toast can deliver great value for projects like this. If you want help with a project, use the button below to get in touch.