This is the first in a monthly series where here at Toast we look at Challenger brands and bring you the ones we believe are cool, interesting and innovative. Who knows – they could be the next Innocent Smoothies.

This month we look at Brighton Gin: Playful and fiercely independent.

Brighton Gin owners standing

Photocredit: Natasha Bidgood

Brighton Gin was launched by five gin-loving Brightonians in December 2014 and was named by the Sunday Times as one of its top three gins of 2015 and won two silver medals at the 2015 International Wine and Spirit Competition. It also won a gold medal at the 2016 Spirits Business Gin Masters and is the only spirit served on board the British Airways i360 on Brighton’s seafront.

The handmade, small batch gin is produced at Brighton’s first (legal) distillery by the UK’s only pair of female distillers, Kathy Caton and Helen Chesshire (winner of the Rising Star of the Year award at the 2016 International Spirits Challenge), using organic British grain. Its botanicals include juniper, the peel of fresh oranges and limes, locally-grown coriander seed and milk thistle, indigenous to the South Downs and well-known for its liver-cleansing properties. Each bottle is filled, wax-sealed and labelled by hand, the colour of both wax and label being that of Brighton’s distinctive seafront railings.

Each bottle is filled by hand, and each label is added by hand. The team also keep the brand’s carbon footprint down by delivering in Brighton on a specially adapted gin bike.

They hope one day to own and run their own Brighton Gin Palace.

Available throughout many bars and shops in Brighton the brand now also sells all over the country, online, and even in Harvey Nichols.

Brighton Gin bottles

Kate Fisher, FJ Productions

What we like about the brand

Brighton Gin is fun and naughty. It aims to capture that special louche, cavalier, bohemian quality Brighton possesses – “Where the seedy meets the elegant.” This is a place where people enjoy life – Arty, creative, full of magical experiences, alternative choices and love of the unconventional. Gin has always had a reputation for being devilish and bawdy and so Brighton and Gin go together like gin and tonic. It truly is the spirit of Brighton in a bottle.

Find out more about one of our favourite tipples. Brighton Gin