INSIGHT FROM TOAST

TV advertising in the UK costs two things: media (airtime), from around £90 for daytime slots on smaller channels up to £35,000 for ITV peak-time spots, and production, from £40,000 for an animated commercial to £320,000+ for a big-budget shoot.

Using celebrities in marketing sounds simple enough: add a famous face, borrow a bit of their sparkle, sit back and wait for the sales bump.

Who are the best In-house agencies in the UK? We look into some of the most creative agencies within well-known brands.

The furniture industry faces unique advertising challenges that would make even the most seasoned marketer pause for thought.

A practical guide to brand storytelling for marketing leaders in 2026, covering what a brand story is, why it matters, simple frameworks you can use, and the metrics that prove it is working.

A TV advertising agency helps brands get on TV. While it sounds simple, it’s more complex than it seems.

Fintech continues to move from disruptive upstart to trusted financial partner, more brands are looking beyond digital channels and embracing the power of TV Advertising.

TV advertising formats are the different ways an advert can appear on or around television content.

See what effective travel advertising looks like in 2026, using real campaign examples from Hays Travel, Trivago and Get Your Guide.

TV advert production is the end-to-end process of creating a television commercial for broadcast. It typically involves briefing, strategy, creative development, scripting, pre-production, filming or animation, post-production, regulatory approval through Clearcast and final delivery to broadcasters. In the UK, depending on complexity, production usually takes between eight and twelve weeks.

Are you looking to try Amazon Prime adverts in 2026? Amazon is an excellent platform for reaching new customers and boosting sales.

Authentic marketing is simple to describe and hard to do. It is marketing that feels honest, human and consistent with what you actually deliver.

Choosing the best TV advertising agency is not about finding the biggest agency. It is not about the shiniest pitch deck either. It is about finding the right partner for the job.

One of the advantages of TV advertising is that it builds trust. Brands often use “as seen on TV” as the TV advertising medium confers status on those running adverts.

Toast is the best in the business at creative, cost-effective video production services for companies, small and large.

Toast has years of experience in medical video production. We create video detail aids, product launch videos and healthcare explainer videos.

TV advertising production is the end‑to‑end process of taking a TV commercial from initial brief through creative development, filming or animation, post‑production, regulatory clearance, and final delivery to broadcasters. - Toast TV can handle the entire process.

Charity adverts are a powerful medium for generating funds and promoting your message. A charity advert secures donations that allows for life-changing results.

A promotional video is the most powerful marketing tool available. Use that power to promote your business.

Toast is looking at ways to reduce the impact of our video productions on the climate. Using Sustainable Video production we hope to do less climate harm.

In the UK digital advertising landscape, YouTube has emerged as a dominant digital platform for advertisers to reach targeted audiences.

Transcreation & Advertising versioning, the cost effective way to update ads. Animated packshot replacement is a great way to avoid costly packshot shoots.

Media Buying - the art of getting your adverts seen by the right audience at the lowest cost.

We look to the future of Addressable TV and ask the question. “Are all the cards falling into place for Amazon?”

Unlock the immense potential of Direct Response Television (DRTV) advertising. Use one of the top DRTV agencies to reach a massive audience of customers.

First some stats: the ‘grey pound’ now accounts for £320bn of annual household spending and the over-50s hold over three-quarters of the nation’s financial wealth.

Using animation as a medium for video allows for great flexibility and savings over live-action. We look a the benefits of animation.

Addressable TV lets broadcasters target their messages to a higher engaged audience. We look at the future of addressable TV and connected TV.

Video production is complicated by nature. Great planning can get the best from your video budget. We look at the ways to save.

Brands are looking for more control over their advertising output. Is bringing creative in-house better than outsourcing advertising? Or is there a third way?

What’s the right balance between brand awareness and direct response advertising? A question we’re regularly asked over here at Toast.

Cinema advertising is a powerful way to reach a captive audience of moviegoers. With large screens, comfy seats the cinema experience is fantastic.

BVOD – Broadcast Video On Demand is the dominant force for reaching audiences with precision. BVOD is the perfect fit between TV ads and online video.

Amongst the streamers, only some platforms have achieved Netflix’s popularity and cultural impact.

The most effective (and cost-effective) medium for communicating information internally? In the B2B sector at least, the Podcast might well win this accolade.

Most agencies are used to pitching competitively, we respect the need for clients to engage with multiple agencies on a brief.

Businesses worldwide recognise the paramount importance of fostering a positive company culture.

Marketing directors worldwide ask themselves: How do I get my brand noticed? Grabbing your audience’s attention is the first challenge in marketing.