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TV ADVERTISING

Advertising on TV is a powerful way to reach a broad audience, increase brand awareness, and drive sales by delivering impactful messages directly to viewers.

We’re an expert agency handling the entire production from script to screen.
Stillframe from a Moneybox TV advert

ADVERTISING ON TV

Media planning is crucial to the success of your television advertising campaign. Before setting out to build a successful TV advertising campaign, it’s important to develop a robust media planning strategy.

Deciding which TV formats and channels best fit your brand’s demographic makes sure your TV advertising costs don’t go to waste. If you’re new to TV media planning and need more information on the process of advertising on TV, do get in touch.
Still image from a TV advert. Abel and Cole food box sitting on a kitchen table. Still
Innocent drinks carton in a park,

RETURN ON INVESTMENT

At Toast, we always look to deliver high ROI for our clients. TV advertising is the best advertising medium for producing not only short term returns, with an average of £1.79 returned for every £1 invested in the first 3-6 months.

Over time the cumulative effect TV advertising has on your brand’s reach increases this to an average ROI of £5.61 after three years. TV delivers 54.7% of total advertising-generated profit over three years despite TV currently commanding 43.6% of average advertising budget. - Thinkbox Profit Ability 2 study 2024.
A mum and daughter sit on a Loaf Sofa

VOD ADVERTISING – THE BRIGHT NEW STARS

BVOD - Broadcaster Video-on-Demand and advertising on BVOD are great ways to reach people who watch less linear TV. BVOD adverts are often non-skippable, so your advert gets the viewers full attention without all the screen clutter which fights for attention on YouTube. According to recent data from Thinkbox, 82% of the population has access to BVOD. Clipping at their heels is addressable TV, which allows full targeting of ads.

SVOD - Subscriber Video-on-Demand has now joined the world of advertising platforms. Both Netflix and Amazon Prime Video both accept adverts on their paid-tier subscription levels. Putting your brand in between quality SVOD content is a great way to boost brand appeal.

GETTING A DIRECT RESPONSE

Advertising on TV is excellent at direct response (a call to action) and brand recognition. Direct response using TV advertising has become even more potent due to second screen watching. Viewers often watch TV with a tablet or smartphone nearby.

A viewer seeing a URL during a direct response TV advert now has the perfect platform on hand to interact with your website. With a regional TV media buying strategy and DRTV advertising, unique URLs ensure the right message gets to the viewer.

Toast is the perfect partner to guide you through the entire advertising production process. Get in touch to start your project.

A man looks at his mobile phone in a Moneybox TV advert

Advertising work

TV

Davina Hays TV Advert

Davina McCall is the new face of the nation’s favourite travel retailer.
TV

Loaf Sofa Advert

The challenge that Loaf gave Toast was to bring to life their charming, nostalgic brand values of “slow living”. The tone of voice, the look and feel of the campaign needed to work seamlessly with their existing, very distinctive press and OOH campaign.
TV

Smol Cleaning Advert

Would you take cleaning product advice from an impossibly cute Pomeranian puppy? In the new Smol TV advert for Smol’s range of ethical cleaning products, we are introduced to straight-talking Truth Pomb.
see our work

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