When compared to a printed page or a text webpage, video works harder. Video delivers engaging visuals, music and a compelling narrative. Whether you’re looking to promote a company or to promote a service, Toast can help. Included on this page are a few of our promotional video examples. We have extensive experience in animated and live-action promotional video production.
Social media platforms have become a dominant force in today’s digital age, and videos have played a significant role in their popularity. People can easily access and share videos on these platforms.
The ability to share has made video promotion more accessible and has opened up a whole new world of possibilities for businesses and organisations to reach a wider audience. But be careful, getting shares isn't the main goal of a promo video. It's main job is to drive traffic or sales via the use of a cleverly constructed call-to-action. Getting your video shared is one thing, making a sale because of the video is most important.
In the area of B2B marketing, video is rapidly evolving from a supplementary tool to an indispensable asset. As communication channels diversify and digital landscapes become more dynamic, businesses are recognising the unique power of video content. Video has the power to convey complex messages and establish meaningful connections with their target audience.
The immersive nature of videos enables B2B marketers to showcase products, articulate value propositions, and narrate compelling brand stories with unparalleled impact. Get in touch if you need advice about a video.
We have years of experience in promotional video production; we break the process of video making into sections. Everything starts with research…
Our process of research and discovery looks into your business. We focus on the core message needed for each video and construct the narrative to deliver that content. We look at the marketplace you’re venturing into and understand your competition before starting any video project. As a promotional video maker, we know without expert research the final product will miss the mark.
The next stage is developing an innovative structure that will drive the flow of the video. The video should captivate viewers so it needs an inventive concept that will set it apart from other content. People are used to watching stunning footage from services such as Netflix on their mobile phones. Your promo video has to compete at the same level of quality. Early in the process we make sure our creative is in-line with the project deliverables and can be reversioned easily if needed.
In parallel with crafting the creative structure, we also develop a script. The tone of voice for this script is crucial. It has to resonate with your audience.
We use scriptwriters from many different business video production sectors. We always use the correct writer for the project, healthcare and financial services are very different beasts. Tailoring a script to fit your business objectives is a skill, in our quest for a great creative idea we never lose sight of the business needs.
Making the most of each budget and putting the maximum quality into our videos produced is the mark of a brilliant production team. We make sure each project flows smoothly, and that the lines of communication are always open. It’s the job of the promotional video production company to lead the client through the process and explain key decisions and milestones along the way.
Toast are experts at under-promising and over-delivering. Over the years, we’ve found the best way to gain repeat business is to wow our clients with high-quality promo videos. Wringing the most profit from each video production is a surefire way to end further business. We excel at delivering results. To kick off a project with us, we'll send you a briefing document.
The delivery process is an integral part of the video strategy. We develop a distribution plan early in the production process. Some clients want to handle this process internally, which we can comfortably accommodate.
If we’ve made video content for a business video production, we want to make sure it’s doing its job. Making sure people’s videos are seen by the target audience should be a priority for the video company.
Analytics software allows reports to be generated on the viewers watching the promotions. Analytics can even attribute sales or sign-ups to leads generated by videos. Tracking viewer trail-off – where viewers stop watching a video can show any content or length problems.
Edward Sharpe– Senior Marketing Manager, Saïd Business School
If you’re looking to work with a promotional video production company, Toast has produced amazing videos for many clients, we can do the same for you.
Often 60–120 seconds for website and sales, with 15–30 seconds cutdowns for paid and social. The length is often dictated by the material being covered and the complexity of the message. Be careful, attention spans are getting shorter.
Audience, one core message, proof points, must-show moments, channels, lengths, and whether you need reversioning for website, social and sales.
When you need longer storytelling, product depth or sales enablement rather than paid airtime response. Many brands start with a promo film, then cut a Clearcast-ready 30" if TV is next.
