Branded Content Agency Creating Real Stories That Build Brand Following

Toast produces branded content campaigns that build reputation, reach new audiences by demonstrating values and building long-term engagement.
Toast TV excels at storytelling. Many of our producers come from a documentary background. They’ve spent years finding and telling stories for some of the biggest brands. We’ve helped brands like Honor Mobile, Get Your Guide and Xiaomi step outside traditional advertising and connect with audiences through content worth watching, not skipping.

We’re a trusted partner for brands ready to explore beyond the interruption model and build reputation through authentic storytelling.

Which brands need branded content?

Many brands use branded content to establish a deeper connection with customers.

Branded Content works well for brands:

  • Entering a new cultural territory
  • With dry or complex marketing
  • Wanting organic growth to bolster paid
  • Building long-term trust
  • Appealing to a younger demographic

Branded Content builds trust over time. Producing content that entertains and enthrals rather than interjects works wonders for sales. The Lego Movie is the best piece of branded content ever.

Get Your Guide Branded Content Film

What is branded content?

Branded content is created by brands to entertain or educate their audience, with branding and messaging that is more subtle and organic than in traditional advertising.

Clarity on brand involvement is paramount for trust, but its inclusion is most effective when it fits the audience and story rather than an explicitly promotional video.

For many brands, branded content sits alongside traditional advertising; it can also provide additional educational content that 30-sec ads fail to deliver.

What formats does branded content use?

Brand storytelling can come in all shapes and sizes. We draw on our breadth of knowledge and in-house expertise across documentary, drama, commercial, and social video production to develope the best storytelling approachd and characters to connect your brand with the desired audience.

DOCUMENTARY

The documentary format gives brands the space to explore themes and ideas in detail. A series can build a rapport with the customer and deepen the connection.

COMMERCIAL

When branded content is presented in a commercial format, it needs to be handled sensitively. Brand involvement needs to be clearly defined.

SOCIAL VIDEO

Social video is a great way to deliver branded content. Social feeds are inundated with hard-selling adverts, branded content stands out as a calmer alternative.

PODCASTS

Podcasts deliver content in a highly personal format. Getting listeners’ undivided attention enables more complex messaging and greater user commitment.

Why does branded content build trust?

Branded content can be a great tool for building trust. Non-scripted video and documentary are particularly effective for this.

By celebrating stories that align with your company brand and culture, you can express brand values via authentic marketing.

At Toast, we pride ourselves on research and story-finding, seeking and casting contributors.

Through this process, interesting partnerships can be formed, allowing brands freedom to explore new territories.

Contributors often become advocates, organically expanding your audience.
Man cleaning bike from Branded Content film
EBRD

How Toast approaches branded content

When researching a branded content piece, we look for moments that connect naturally to a brand’s values rather than forcing a message onto an unrelated story.

Casting is really where the story comes to life. Toast TV has developed an in-house tool named StoryX. StoryX is a combination of our ‘producers’ editorial knowledge enhanced by an AI-powered deep-search routine.

That authenticity is what separates branded content from an advert pretending to be a documentary, and it’s what audiences pick up on instantly.

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Branded content outperforms traditional advertising

86%

Brand recall achieved by branded content, compared to 65% for pre-roll advertising, when the same brand was tested across both formats. Neilson

81%

Average aided brand recall for branded content, the highest of any emerging media format measured, ahead of influencer marketing (79%) and podcast ads (71%)

Neilson

Branded Content beats traditional advertising formats when it comes to recognition. Being remembered and believed should be top of any marketing wish list.
Branded content film for Honor Mobile

RECENT CASE STUDIES

Allplants TV Advert
TV

Allplants TV Advert

Investment Film still frame
ONLINE

Breaking Barriers for Women in Business

This branded content film created by Toast TV celebrates four women entrepreneurs - Dusanka, Assel, Majdouline, and Vica - from different backgrounds and contexts, each on her own journey to build a business.

Shortly after its launch, the film received critical acclaim, winning a silver Dolphin at the Cannes Corporate and Documentary Film Awards. It has now also won Gold at the LA International Film Awards.

Frequently Asked Questions

What is branded content?

Branded content is created by brands to entertain or educate their audience, with branding and messaging that is more subtle and organic than in traditional advertising.

How is branded content different from traditional advertising?

Branded Content focuses on building a deep relationship between brand and viewer. By providing entertaining and interesting content, the bond is strengthened over time.

What formats does branded content use?

Among the main formats used in branded content are documentaries, social video, podcasts, and commercial video.

Why do brands use branded content over paid ads?

Branded Content beats traditional advertising formats when it comes to recognition. 86% Brand recall achieved by branded content, compared to 65% for pre-roll advertising, when the same brand was tested across both formats. Neilson

PARTNER WITH TOAST TV FOR YOUR NEXT CAMPAIGN

Our work speaks for itself; we’ve built branded content campaigns for some of the world’s largest companies. Get in touch to start your next  branded content campaign.

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