UP&GO TV Advert
Toast has produced UP&GO’s first-ever UK TV ad. The UP&GO TV advert shows three swimmers Jack Laugher (Olympic Diving Champion), Alice Tai (Paralympic swimming champion) and Freya Anderson (World Swimming Championship medallist) set off from home to start training.
The UP&GO advert was filmed at the London Aquatics Centre, home to the 2012 Olympic and Paralympic Games. It is supported by an in-store on-pack promotion, offering consumers a 2 for 1 Swim at Better Swimming pools, the UK’s #1 operator of public swimming pools with over 270 leisure centres nationwide.
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