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BBC Storyworks asked Toast to find a way to engage their vast audiences of mobile customers on their passion points of photography and nature in order to inspire them to choose Honor as their smartphone and camera of choice.
The brief for this project was to capture the magic in the everyday using the new Honor Magic 6 Pro.
In ‘Discover Your Magic’ our narrative unfolds around individuals who have turned their passions into their life’s work.
Its a film that pulses with emotion, action and beauty with all our protagonists united by their boundless passion and pursuit of the new.
We intended the film should be editorial in style and approach centered around the contributors profiles and the content they capture.
Maddie gave the film a real creator story, shot as video and stills on location in Cornwall. We researched and cast pro-surfer and photographer Maddie, shooting branded content video and stills on location in sometimes windy and wet Cornwall.
Maddie’s work embodies the coastal experience, whether that’s taking a glimpse beneath its waters, swimming the seemingly infinite shoreline or, of course, surfing it’s seas. With a penchant for all things outdoors, Maddie aims to capture the wildest corners and those that reside there.
We wanted to ensure we captured each of contributors’ unique character and setting. We did this through research calls that build upon and deepen our understanding of each of our cast members, their stories and passion.
