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We worked directly with Hays Travel to ideate and produce three new TV adverts for 2025 to show the breadth of product and services offered to their customers. See our latest advert for Hays featuring Davina McCall
The 2025 campaign was Hays biggest investment in advertising to date, involving a close collaboration between Toast, directing duo the Nott Brothers and the Hays internal creative and marketing team to ensure consistency across all channels - TV, radio, print and out-of-home.
The three TV adverts demonstrate the breadth of holiday product Hay’s offer customers whether it be a long haul to Peru, a family beach holiday in Europe or a luxury cruise.
The creative takes the experience of booking a holiday in branch and marries it with the excitement of reaching your holiday destination. We wanted to bring to life Hay’s Travel’s friendly, fun personalised service with a concept that reinforces the trusted expertise and human warmth that their reputation is built on.
One month after the 2025 Hays Travel advertising campaign launched, Ahrefs estimated that haystravel.co.uk was receiving 515,151 monthly visits from organic search. This was 63% higher than the same-period average of 315,780 estimated monthly organic visits across 2022, 2023 and 2024.
Source and methodology: Ahrefs Organic Traffic estimates for haystravel.co.uk, comparing the same calendar period in 2022, 2023, 2024 and 2025. Ahrefs estimates monthly visits from Google organic search; these figures are not Hays Travel’s first-party website analytics.
