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Simple, creative and beautifully made… just like their drinks… this 30sec Innocent Smoothie animated advert is still looking good today. The TV advert was Innocent’s first foray into the world of television advertising. Innocent is the classic challenger brand.
Innocent came from nowhere with their quirky brand and fresh take on marketing. They soon realised that to break into the mainstream, they needed to get the Innocent brand noticed by a mass-market audience. TV provides a great platform to get a new brand noticed by a large audience and helps to build trust – which is much needed by a relative unknown. They needed their own Innocent Smoothie advert to help their brand quickly build sales and a loyal following.
Toast prides itself on working with new brands to smooth their transition into the world of TV advertising. We worked with Innocent Smoothies to translate their brand identity into a unique TV advert that would quickly convey a standout message.
TV advertising can be a daunting prospect for new companies, and we helped them navigate the process. Toast provides a script to screen service to make sure the entire project stays on track.
If you’re a challenger brand looking to make your mark, we can help. We have a wealth of experience working with new brands to bring their identity to life on screen. Get in touch today, and let’s start talking about your brand and how we can help you build it.
It can be, when you need mass reach and to build a trusting audience fast. If you've reached a growth plateau with social advertising it’s usually a good sign you need TV advertising. Plan for Clearcast clearance and get the creative right first.
Toast TV made it as a script-to-screen production. It features the Innocent Smoothies product animated using stop-frame.
