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TaxScouts is an online tax preparation service that matches customers with accredited accountants. Its platform was created for people who want professional support without visiting a traditional accountancy practice.
The campaign brief identified a familiar problem. Tax returns often cause stress because the system feels complicated and difficult to understand. People may put the job off until pressure starts to build.
This was a performance campaign with new customer acquisition as its main objective. TaxScouts also wanted viewers to understand the brand’s tongue-in-cheek personality. The message needed to show that TaxScouts understands how soul-destroying tax preparation can feel.
Toast collaborated with TaxScouts to produce an inviting DRTV advert that reimagines the often-daunting task of tax preparation. Directed by the acclaimed Nott Brothers, the advert presents a fresh, humorous perspective on filing taxes, aligning seamlessly with TaxScouts’ mission to simplify tax processes for individuals and businesses alike.
TaxScouts knows that people often don’t think our tax position is something we’re responsible for; we assume HMRC/our employer is on top of it. When dealing with the HMRC, we usually feel like we’re in trouble even if we’re not. Our relationship with the HMRC feels one way; official letters thudding on doormats bring a feeling of dread to most people.
TaxScout has placed itself into the gap between taxpayers and the HMRC. This fun piece of financial advertising shows how they’re easing that relationship, even more, making it fun.
Toast’s expertise in crafting compelling stories is evident in this advert. We pride ourselves on distilling complex services into relatable and entertaining content. Our commitment is to delivering high-quality, impactful content that resonates with viewers. Our portfolio includes collaborations with various brands across industries, showcasing our versatility and creative prowess.
For finance businesses seeking to elevate their brand through innovative advertising, Toast offers a proven track record of success. Our collaborative approach ensures that each project is tailored to the client’s unique needs, resulting in content that captures attention and drives engagement and conversions.
A quote from Gemma Doswell at TaxScouts ”This campaign was so much fun to put together (also a baptism of fire with a tight turnaround and no prior experience in TV from me!) and comfortably the best decision we made was choosing Toast TV as our creative/production agency. They smashed it. They’re so professional, communicative, skilled, happy to answer my tsunami of questions, and they created such a positive environment to get the best outcomes for everyone. I couldn’t recommend them more highly.“
