KEF Audio – Social Media Video
Social marketing campaigns
KEF Audio is a company with a great reputation for pushing the limits of audio quality and design. Because of their online following it was decided to use social media marketers. Namely fans of the brand and high-end audio aficionados to share the videos. This is one of the many video strategies used by KEF to organically build their brand and following.
Storytelling in video marketing
This campaign brings together multiple story strands showing people interacting with KEF products. Whilst it was necessary to include product features in each video. KEF wanted the focus of each film to be how their product fits into everyday life. Because of these videos KEF have a strong social media platform on which to build customer discussion and loyalty.
KEF felt that staying away from video templates was definitely the right direction for their brand. Each video needs to stand on its own and work separately. Having a cookie cutter approach to the films didn’t feel like the correct marketing strategy.