For any project connected to authentic talent we are using StoryX to elevate our response to clients. We are also using it for proactive ideation to clients, requiring no effort or obligation on their side.
We develop a simple brief to input into StoryX that included keywords, the kind of profile we want the story and/or contributor to have, location and media value etc.
The results produce names of real people or entities, a brief description of why they’ve been chosen and links to sources, to enable access. Our team then takes this information, reviews the output and produces ideas on talent and/or stories.
StoryX exists to spark ideas.