Bahrain – Promotional Video Production
Commissioned by the Bahrain Economic Development Board (BEDB), this promotional video production showcases Bahrain as a thriving country with the happy knack of combining centuries of heritage and trading tradition with a vibrant, welcoming modernity. In short, a great place to site your business as well as a great place to live and raise a family.
Researching a promotional video
When planning a promotional video production the research stage is one of the most important elements of the whole production. Researching and targeting the final audience for the video early in the process can lead to a final production which delivers on all the key metrics important to the client.
Understanding your audience
Understanding who the final audience will be and tailoring the message which must be bold and engaging is an absolute must for any video looking to promote a product or service, or in this case the promotion of an entire country. Working out what to promote is often dictated by the client’s needs it is a process of discovery involved in the initial research stage. Once a compelling message has been arrived at it is then necessary to construct a storytelling narrative which the video will deliver.
Delivering the content
Another key stage in the research timeline is to work out what needs to be delivered in the final video. Is the video to be a stand-alone piece played at a conference on a large monitor or is it one of a series to be released online and possibly viewed on mobile devices. Making sure the content is delivered in a way that maximises its appeal can make or break a promotional video. Toast often suggest a kit of parts delivery which leverages the initial footage or graphics and provides flexibility to the client.
Building a narrative
Once the research stage has ended it is time to build a compelling story. Storytelling in a promo video can no longer be just about delivering the clients message, any new video released online has to contend with the output from services such as Amazon and Netflix. Viewers are used to seeing stunning visuals every day on their mobile devices, producing promo videos with the production values to compete with TV commercials and dramas is now a must. A dry corporate video will never attract viewers and definitely will not be shared online. Conversely a video with a strong message can cut through and build a large following around your business.
Toast organised the entire shoot and logistics of filming in Bahrain from London. Equipment and crew were sourced either directly in Bahrain or from the Emirates. An advanced production crew was dispatched to Bahrain before the filming started to finalise locations and interviews needed for the production. The video production featured multiple locations and cameras with filming taking place in the offices of contributors to the promotional video production. Production and filming of the entire video took about 2 months with editing and post production taking place at Toast’s London offices.
Many of the interviews featured in the promotion were conducted with either CEOs or Managing Director level contributors, organising a place and time to shoot these interviews had to fit into their busy schedules. Rather than traditional talking heads these interviews were filmed and intercut with action from their daily business routines.
Promotional Video Production
The video features people from all walks of Bahrain life. Local business owners, expat business owners and employees, teachers, and professionals from different industries who all live and work in Bahrain. Their stories of choosing Bahrain come to life as they discuss home life, education and the lifestyle available to them. Entertainment and recreation are also an important part of Bahrain culture, the warm climate makes an enjoyable game of golf and access to beaches a year round possibility.
Inward Investment Video
The BEDB will use the promotional video production to appeal to startup businesses and individuals as well as attracting international companies who are looking to base their businesses in the Gulf region. The video promotes Bahrain as an easy location to situate a corporate HQ with easy links via the causeway to Saudi Arabia and within short driving distance of the United Arab Emirates. The video will be shown at many investor relations events around the world and will be seen by businesses looking to establish a presence in the Gulf.
The completed promo video was shown as part of a promotional push by the Kingdom of Bahrain. The video shows off Bahrain at it’s best, with stunning visual scenery and exciting action it was used to attract businesses looking to invest in the Gulf region.