Aids Alliance

International HIV/AIDS Alliance, communications agency, Bluefrog and Toast ‘came together’ to produce a campaign that celebrates the joys of safe sex. A celebration of sex and all its unique and wonderful expressions can be seen in the spot featuring a mix of sexualities, races, genders and ages in the throes of passion. But despite the risqué and refreshing approach, the underlying message to unite in an effort to end AIDS is ever present.

The ‘Come Together’ spot aired for one day only – the 7th of February on Channel 4


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