Wards of Kent Advert
How can we make a captivating TV campaign for a group estate agents that will mirror their compelling slogan ‘not all estate agents are the same?’ This was the challenge we were faced with when approached by agency ‘Finally’ to produce a set of commercials for Arun Estates. We wanted to challenge preconceptions that all estate agents are ‘bad guys’ with a creative that branches away from what one might typically expect from an Estate Agents.
Working alongside Finally and director Devon Dickson, we developed a TV, radio, social & out of home campaign for all of the Arun Estates brands. We wanted to confront this stereotype attached to estate agents by showing a young boy; brilliantly cast by Devon, and his admiration for the estate agent that helped his parents purchase their family home. Our aim? To create a charming, emotive film that stands out from other commercials in this sector.
First time TV advertisers
Toast has a great track record of introducing brands to TV advertising. We produced Innocent Smoothie’s first ever TV advert. The Innocent advert caught the public’s imagination and their growth ever since has been amazing. We’re skilled at guiding clients through every step of the TV advertising process. Toast can handle the entire production from script to screen even organising the logistics of getting TV adverts cleared for broadcast and out to channels.
Filming the Advert
We filmed over two days, the first took place in a school where we were fortunate enough to have the actual children who attended the school feature in the classroom scene of the ad. Aside from the kerfuffle that comes with filming a class full of 6 year olds, it was an exciting day for all. The second day took us to a location in Streatham, where we filmed the house viewing scenes. It was a great day with glorious autumnal weather, a great location, and a lovely crew. It goes without saying that the true star of this shoot was young Jack – an award winning actor in the making, watch this space.
If you’re a brand looking to boost sales or expand into new markets and you’d like to know about TV advertising give Toast a call. We can walk you through the entire process and we’re always happy to answer any questions about TV advertising.