Wards Estate Agents Advert

Wards of Kent Advert

How can we make a captivating TV campaign for a group estate agents that will mirror their compelling slogan ‘not all estate agents are the same?’ This was the challenge we were faced with when approached by agency ‘Finally’ to produce a set of commercials for Arun Estates. We wanted to challenge preconceptions that all estate agents are ‘bad guys’ with a creative that branches away from what one might typically expect from an Estate Agents.

The Advert

Working alongside Finally and director Devon Dickson, we developed a TV, radio, social & out of home campaign for all of the Arun Estates brands. We wanted to confront this stereotype attached to estate agents by showing a young boy; brilliantly cast by Devon, and his admiration for the estate agent that helped his parents purchase their family home. Our aim? To create a charming, emotive film that stands out from other commercials in this sector.

First time TV advertisers

Toast has a great track record of introducing brands to TV advertising. We produced Innocent Smoothie’s first ever TV advert. The Innocent advert caught the public’s imagination and their growth ever since has been amazing. We’re skilled at guiding clients through every step of the TV advertising process. Toast can handle the entire production from script to screen even organising the logistics of getting TV adverts cleared for broadcast and out to channels.

TV advertising Abel and Cole
Abel Cole TV advert
Abel and Cole Advert

Filming the Advert

We filmed over two days, the first took place in a school where we were fortunate enough to have the actual children who attended the school feature in the classroom scene of the ad. Aside from the kerfuffle that comes with filming a class full of 6 year olds, it was an exciting day for all. The second day took us to a location in Streatham, where we filmed the house viewing scenes. It was a great day with glorious autumnal weather, a great location, and a lovely crew. It goes without saying that the true star of this shoot was young Jack – an award winning actor in the making, watch this space.

TV Advertising

If you’re a brand looking to boost sales or expand into new markets and you’d like to know about TV advertising give Toast a call. We can walk you through the entire process and we’re always happy to answer any questions about TV advertising.

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Morgan Stanley Product Video

Creative Corporate Video for Morgan Stanley

Financial Services – Video Marketing

Morgan Stanley commissioned Toast to produce a corporate video for one of the company’s investment strategy tools, ModelWare. Modelware uses complex financial models to research the background to a company’s financial situation. Investors can use this data when making investment decisions. The corporate video was used alongside a traditional printed prospectus and was hosted on Morgan Stanley’s website. Being a financial product the video was aimed at a specific target audience.

HD video production

The finished video was shot entirely on HD and features strong visuals. The moving graphics and animated text were created by our in-house design team. Morgan Stanley wanted the video to use across web exhibitions & credentials. The creative corporate video was shot on location in Canary Wharf and in the Morgan Stanley office.

3D motion tracking

The animated ticker symbols were built to interact with the Canary Wharf buildings. The footage was first 3D motion tracked which generated a synthetic camera. This camera was then used in a 3D system to produce animations that matched the HD footage. The modelware film is one of the many examples of corporate videos that take what could be a dry subject and lift it to another level using a creative concept and strong branded look.

The creative corporate video prospectus

Video works brilliantly when promoting complex ideas. The ability to use motion graphics to explain a product or concept makes branded video a powerful tool. Morgan Stanley built a marketing campaign around the video which included printed materials, photography and a microsite to host the information. Whilst the printed prospectus is still needed in heavily regulated sectors video shows the way to the future.

Working with Toast

If you have a corporate video project you’d like to talk to us about use the button below to get in touch.

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Stock ticker symbols around canary wharf buildings

Abel & Cole TV Advert

Abel and Cole Advert

We were very excited to be approached by organic produce-delivery company Abel & Cole for their first ever TV commercial. Their aim was twofold: to showcase their fantastic range of products and to highlight their ethical and environmental values.

Organic food delivery

Abel & Cole have been delivering great tasting, healthy organic food for 30 years. They specialise in sourcing seasonal food from farmers they trust throughout the UK. Abel & Cole delivers this amazing organic food directly to customers in reusable cardboard boxes cutting down on packaging waste.

First time TV advertisers

Toast has a great track record of introducing brands to TV advertising. We produced Innocent Smoothie’s first ever TV advert. The Innocent advert caught the public’s imagination and their growth ever since has been amazing. We’re skilled at guiding clients through every step of the TV advertising process. Toast can handle the entire production from script to screen even organising the logistics of getting TV adverts cleared for broadcast and out to channels.

Social Media Toolkit

Toast produced two thirty-second commercials and two ten-second cutdowns for television and online. Further to these, we edited a toolkit of social elements to be used on Instagram and other social media platforms.

TV advertising Abel and Cole
Abel Cole TV advert
Abel and Cole Advert

Filming the Advert

The shoot for the advert was completed in two days. The first day beginning at the crack of dawn on a fishing boat in Porth Cawl in Wales. That evening we filmed the sunset over a Herefordshire farm. The weather, albeit cold, was mercifully dry and the shoot was great fun. Finally, we travelled to a house in Streatham to film the indoor sequences. Everyone involved was a pleasure to work with. We particularly admired the professionalism of Finley the Springer and Dante the cat.

TV Advertising

If you’re a brand looking to boost sales or expand into new markets and you’d like to know about TV advertising give Toast a call. We can walk you through the entire process and we’re always happy to answer any questions about TV advertising.

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JamJar.com TV Advert

JamJar.com TV Advert

Toast was commissioned to produce a TV advert for JamJar.com a comparison website helping those selling their car to find the best offer. In this crowded market, they needed a fresh approach: a step away from the extravagant tone of ‘compare the markets’ commercials. Our focus was on a clean, simple script which effectively communicated the function and workings of the website.

The Advert

The commercial was filmed in three locations over one day. We purposefully featured three very different types of car: a shabby transit van, a smart BMW and a small Mini underscoring Jam Jar’s wide range of clientele. We prepared a 30 second TV advert, a ten second cutdown and several social media edits.

Car Comparison Site

JamJar is the original car price comparison service. They work to find the best price for your car, searching amongst the top comparison sites. Once you’ve looked up prices on JamJar there’s no need to look anywhere else.


TV Advertising

If you’re a brand looking to boost sales or expand into new markets and you’d like to know about TV advertising give Toast a call. We can walk you through the entire process and we’re always happy to answer any questions about TV advertising.

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TV Advert – Joey Essex

TV Advert – Joey Essex

What a TV advert can do for your business

When log book loan company Varooma wanted to boost their sales which had been mainly built on social media advertising they decided it was time to run a TV Advert. And with Joey Essex commanding an impressive 3.59 million social media followers, it was a no-brainer for Varooma to enlist this celebrity for their first ever TV advert. The advert shows a confused Joey struggle to get his head round the fact that his “Smart” car can lend him money. The idea was conceived, shot and posted at Toast.

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varooma logo

“Dealing with Toast was a pleasure from first creative meeting to completion of the project. Their creative ideas and execution provided us with a quality advert which has had substantial impact on our sales, reputation and visibility.”

Peter Rickenberg CEO, Varooma

The “as seen on TV” effect

Moving up from social media advertising to TV advertising can seem like a huge leap. Buying the media slots for a TV advert can be a large outlay for any company and having to buy the media upfront differs from the online world where campaigns can set daily budgets for spending. TV does however have a great benefit over online advertising, the “as seen on TV” effect. The reason you’ll still see badges on companies websites trumpeting their TV adverts is because TV works. A small company that invests in a TV advert instantly boosts it’s size in the minds of potential customers or new users. The perception that only big brands advertise on TV still holds true and its this belief that makes any company advertising on TV appear to be orders of magnitude larger than they really are.

TV adverts also have the possibility of making a small regional company into a national brand overnight. With easy shipping options a small business that takes orders online can promote themselves nationally and build a UK wide business through TV advertising.

Building trust

Another huge benefit to running a TV advertising campaign is the ability for an advert to build trust for a company. The mere fact that a viewer sees your advert within their regular TV watching and along side well known global brands implies a level of trust that would take years to establish. In fact just by running a TV advert a company can project an established feel even if they are in reality a month old startup.

Joey Essex near Smart car
Joey Essex says Wallop
Celebrity endorsement by Joey Essex

Make an impact

If you’re new to the market and your brand doesn’t quite yet have the recognition of the Nike swoosh your tv advert has got to work hard – straight away. You’ll need an advert that has impact. There are a number of ways to achieve that marketing punch but the most important factor is to be precise. Be precise in writing a brief that creatives will use to develop an ad campaign. Then at all stages through the process retain that precision and focus, this will result in an advert that represents your brand at it’s best and conveys your message to the viewers. Simple ideas are often the strongest and most memorable.

Involving a celebrity in your TV advert

When considering whether to use a celebrity endorsement as part of your marketing strategy there is a question to be answered: is celebrity endorsement right for my brand. Can the correct celebrity be found and would they bring something to the marketing mix that’s currently missing? The next step is to think about a good tie-in between your brand and a celebrity, it could be as simple as the same name. Other approaches to fitting a celebrity into your branding could be the same sensibilities or as we’ve used with Varooma a widely held perception of the celebrity. Having a brainstorming session with people who understand your brand can often throw up some great approaches. Then it’s a matter of finding out who the celebrity’s agent is and approaching them with an initial offer.

Once you have a celebrity onboard you’ll need to deal with all the necessary legals. Then it’s making sure you have brilliant creative. Are you getting the most from using a celebrity? Creating a clever strategy to mesh the celebrity into your brand is about realising more than just the sum of all parts. Whether you choose to retain a celebrity for just print and TV advertising or use the celebrity for a brand ambassador role is a matter of how well that celebrity would perform in a non-scripted environment and your budget.

Boosting sales with a TV advert

Before your TV ad starts running it’s worth making sure all your business systems are running smoothly. A sudden rush of orders from a well performing TV advert can crash a shaky e-commerce system. If you’re taking orders by phone, do you have enough lines running and enough staff to answer calls? It also a good time to make sure you’re offer is just right, a mass of sign-ups to your website are wasted if everyone suddenly realises your offer isn’t competitive.

Preparing for your ad to go out

It’s a good idea to run a social media campaign either in parallel with your TV advert or as a teaser to build up anticipation before your ad runs. Social videos often work well as cut-downs of the final TV ad. Another way to tease the commercial is to run a behind the scenes campaign showing the casting and filming of the TV ad, everyone loves to see how the magic of TV takes shape.

Then all that’s left to do is invite your friends round, order in popcorn and wait for your TV advert to play out on TV, it’s an exciting experience. If you’d like to know more about making a TV advert with Toast please use the button below to contact us.

Joey Essex Varooma TV Advert

Innocent Smoothie Advert

Innocent Smoothie Advert

The ultimate challenger brand

Simple, creative and beautifully made… just like their drinks… this 30sec Innocent Smoothie advert was Innocent’s first foray into the world of television advertising. Innocent is the classic challenger brand, they came from nowhere with their quirky brand and fresh take on marketing. They soon realised that to break into the mainstream they needed to get the Innocent brand noticed by a mass market audience. TV provides a great platform to get a new brand noticed by a large audience and helps to build trust – which is much needed by a relative unknown. They needed their own Innocent Smoothie advert to help their brand quickly build sales and a loyal following.

The first of many Innocent Smoothie Adverts

Toast prides itself on working with new brands to smooth their transition into the world of TV advertising. We worked with Innocent Smoothies to translate their brand identity into a unique TV advert that would quickly convey a standout message. TV advertising can be a daunting prospect for new companies, we helped them navigate the process. Toast provides a script to screen service to make sure the entire project stays on track.

Producing a TV advert

Toast handled the entire production process from creative, building the right team to undertake the stop-frame animation shoot, through to editing and post production and finally making sure the advert was cleared to be shown by broadcasters. The advert was filmed on location in Gunnersbury Park in London, the setup was arranged with the hero carton taking centre stage. The fruit was added frame by frame to build the animation. The whole advert was shot on film which gives it a great handmade quality. Finally the chicken was persuaded to walk through frame to finish off the advert.

The resulting Innocent Smoothie advert was an instant and memorable hit, Innocents sales took off and they have built on the look to take their brand worldwide with nearly every Innocent Advert using a similar look to portray the brand message.

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innocent advert with smoothie carton with fruit in park

KEF Audio Social Videos

KEF Audio – Social Media Video

KEF asked Toast to produce a range of social videos showing some of their audio product range. We came up with a beautiful video featuring each product separately. There is also a brand video that shows a band getting ready for a live performance. Each video shows a different KEF product with supporting graphic elements. These videos show some of the unique features of each product.

Social marketing campaigns

KEF Audio is a company with a great reputation for pushing the limits of audio quality and design. Because of their online following it was decided to use social media marketers. Namely fans of the brand and high-end audio aficionados to share the videos. This is one of the many video strategies used by KEF to organically build their brand and following.

Storytelling in video marketing

This campaign brings together multiple story strands showing people interacting with KEF products. Whilst it was necessary to include product features in each video. KEF wanted the focus of each film to be how their product fits into everyday life. Because of these videos KEF have a strong social media platform on which to build customer discussion and loyalty.

KEF Audio

KEF felt that staying away from video templates was definitely the right direction for their brand. Each video needs to stand on its own and work separately. Having a cookie cutter approach to the films didn’t feel like the correct marketing strategy.

KEF’s products are broad ranging, from consumer wireless headphones to reference speakers used in recording studios. The video content films provided the perfect platform to showcase their technology. The use of on-screen graphics provides another layer of information. It takes the online video from being merely product wallpaper to a powerful marketing tool. The use of KEF’s website as a video platform helps with audience interaction and conversion rates.
Planning your TV media buying

Charity Advert for END7

END7 - Charity Advert

Charity Campaign

END7 is a charity setup to combat 7 of the world’s neglected diseases. END7 decided to use the power of TV to deliver their shocking charity advert in the hope of persuading a large audience to contribute to their campaign. They raise funds to help build treatment programs to help some of the world’s poorest communities deal with these sometimes disfiguring conditions.

Neglected diseases

Many of the diseases covered by END7 are not widely known so putting them in front of the general public is part of END7’s remit. END7 uses funds raised to help protect people from the tropical diseases, they estimate that it costs about 50 pence to protect a person against disease for one year.

A hard-hitting charity advert

Advertising Agency Wunderman London came to Toast to help create this hard-hitting charity advert for END7. The advert titled ‘How to Shock a Celebrity’ shows the emotional reactions of celebrities including Emily Blunt (Salmon Fishing in the Yemen), Eddie Redmayne (My Week with Marilyn), Tom Felton (Harry Potter), Tom Hollander (Pride and Prejudice), Priyanka Chopra and Yvonne Chaka Chaka to extremely shocking footage showing the results of these diseases. The charity advert was filmed by Wunderman and edited at Toast.


The charity aims to raise awareness amongst the public about the diseases, the charity has the backing of large charity organisations including the World Health Organization and the Bill & Melinda Gates Foundation. END7 hopes to eradicate the diseases by 2020.

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Emily Blunt looks shocked

Bahrain Promotional Video

Bahrain – Promotional Video

Commissioned by the Bahrain Economic Development Board (BEDB), this promotional video showcases Bahrain as a thriving country with the happy knack of combining centuries of heritage and trading tradition with a vibrant, welcoming modernity. In short, a great place to site your business as well as a great place to live and raise a family.
Golf game in Bahrain
Promotional Video for Bahrain
Bahrain company

Video Production Company

Toast organised the entire shoot and logistics of filming in Bahrain from London. Equipment and crew were sourced either directly in Bahrain or from the Emirates. An advanced production crew was dispatched to Bahrain before the filming started to finalise locations and interviews needed for the production. The video production featured multiple locations and cameras with filming taking place in the offices of contributors to the promotional video. Production and filming of the entire video took about 2 months with editing and post production taking place at Toast’s London offices.

C-suite contributors

Many of the interviews featured in the promotion were conducted with either CEOs or Managing Director level contributors. Organising a place and time to shoot these interviews had to fit into their busy schedules. Rather than traditional talking heads these interviews were filmed and intercut with action from their daily business routines.

Promotional Video

The video features people from all walks of Bahrain life. Local business owners, expat business owners and employees, teachers, and professionals from different industries who all live and work in Bahrain. Their stories of choosing Bahrain come to life as they discuss home life, education and the lifestyle available to them. Entertainment and recreation are also an important part of Bahrain culture. The warm climate makes an enjoyable game of golf and access to beaches a year round possibility.

Inward Investment Video

The BEDB will use the promotional video to appeal to startup businesses and individuals. As well as attracting international companies who are looking to base their businesses in the Gulf region. The video promotes Bahrain as an easy location to situate a corporate HQ. Bahrain has easy links via the causeway to Saudi Arabia and within short driving distance of the United Arab Emirates. The video will be shown at many investor relations events around the world. It will be seen by businesses looking to establish a presence in the Gulf. Social media edits were of the films were also supplied for the client to use.

Stunning results

The completed promo video was shown as part of a promotional push by the Kingdom of Bahrain. The video shows off Bahrain at it’s best, with stunning visual scenery and exciting action it was used to attract businesses looking to invest in the Gulf region.

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Bahrain World trade centre morning light

Ancestry Animated Explainer Video

Ancestry DNA Animated Explainer Video

Little Jack

Toast were invited to pitch for the latest Ancestry DNA Explainer Video. The idea behind the campaign was to produce a range of direct and engaging animations that focus specifically on what a consumer gets when they purchase the Ancestry DNA kit.

Having used the product ourselves, we knew first hand that the process of using an Ancestry DNA kit couldn’t be simpler. This, combined with the fascinating potential to uncover where your ancestors came from, were to be at the heart of the campaign’s message.

This was an exciting opportunity for us to follow up from last year’s Ancestry DNA advert we produced, ‘Inspired Journey’. Whereas ‘Inspired Journey’ was a live action shoot, the idea this time was to produce a range of animated TV adverts so the two could run in tandem.

animated TV adverts for Ancestry
Animated whale for TV advert
DNA Animated Explainer Video
acestry dna explainer video