ellaOne Advert Re-versioning

HRA Pharma came to Toast to optimise a campaign for ellaOne, a groundbreaking, over-the-counter morning-after pill. The TV Advert & Youtube Video campaign had been live for 6 months. Whilst the TV was performing in terms of brand awareness, it was clear that social was not delivering in terms of messaging or branding.

HRA asked Toast to apply best social media practices to the assets, including amending edits, applying graphics and, where applicable, re-voicing.

ellaone advert still
ellaone advert pharmacy
ellaone advert endframe
All this to make this great campaign perform at its best on social – a key medium for the target market.