ellaOne Advert Re-versioning
HRA Pharma came to Toast to optimise a campaign for ellaOne, a groundbreaking, over-the-counter morning-after pill. The TV Advert & Youtube Video campaign had been live for 6 months. Whilst the TV was performing in terms of brand awareness, it was clear that social was not delivering in terms of messaging or branding.
HRA asked Toast to apply best social media practices to the assets, including amending edits, applying graphics and, where applicable, re-voicing.