The ultimate challenger brand
Simple, creative and beautifully made… just like their drinks… this 30sec Innocent advert was Innocent’s first foray into the world of television advertising. Innocent is the classic challenger brand, they came from nowhere with their quirky brand and fresh take on marketing. They soon realised that to break into the mainstream they needed to get the Innocent brand noticed by a mass market audience. TV provides a great platform to get a new brand noticed by a large audience and helps to build trust – which is much needed by a relative unknown. Innocent decided to use TV advertising to help their brand quickly build sales and a loyal following.
The First Innocent Advert
Toast prides itself on working with new brands to smooth their transition into the world of TV advertising. We worked with Innocent to translate their brand identity into a unique TV commercial that would quickly convey a standout message. TV advertising can be a daunting prospect for new companies, we helped them navigate the process. Toast provides a script to screen service to make sure the entire project stays on track.
The production process
Toast handled the entire production process from creative, building the right team to undertake the stop-frame animation shoot, through to editing and post production and finally making sure the advert was cleared to be shown by broadcasters.
The commercial was an instant and memorable hit, Innocents sales took off and Innocent has built on the look to take their brand worldwide with nearly every Innocent Advert using a similar look to portray the brand message.