Sign In App Advert
Sign In App is a global visitor management solution. Started in 2013 this ambitious new challenger brand is taking the world by storm. They came to Toast with a very single-minded brief: to build awareness of the Sign In App brand. Unlike a lot of new brands, Sign In app doesn’t need to get into a complicated explanation of what it does – its name says it all.
This Sign In App advert needed to be all about winning hearts and minds and getting people to clock the name and find out more. With the TVC “Dance In”, we made sure that we grabbed the audiences’ attention with some pretty high energy action, all delivered in a heart-warming and memorable execution. Some death-defying moves, some nifty tricks and a great composed track, this ad has all the components to bring Sign In app into the market place with a splash.
All singing, all dancing, all Sign In.
In this fun concept, we see a variety of individuals entering different locations in their own unique style. We see people dance in, scoot in and even sing in as they go into their office, school and business – even when they sign in remotely!
Concept & direction for the Sign In App Advert by Will Clark Smith, produced by Aaron Aziz, editing by John Gradwell. Music by Chris Bemand at CueSongs. Casting by Eliza Burrows-McGill.