Popsa Advert 2020

Popsa asked Toast to film another advertising campaign for their AI-driven photobook app. The Popsa TV advert shows how easy it is to produce a photobook, even if you think you’re too busy to sit down and wade through your camera pictures.

The Popsa advert shows how families can quickly collect cameraphone photos and build them into a stunning printed book using Popsa’s intuitive app.

Family photos

Before camera phones and the digital camera came along the method for keeping photographic memories was pretty simple, stick physical paper photographs into a photo album.

Now that a camera is nearly always with us, we’re buckling under the sheer weight of images. The tendency has been to store these photos as safely as possible. We’ve lost the magic of flipping through old photo albums reliving great memories, as seen in the Popsa advert.

Other products have been available to make printed books from photographs, but these methods have always taken some heavy-lifting on the users part to either design a layout or juggle photos to fit within a rigid template.

Making a Photobook

Popsa has revolutionised the process of creating a photobook making simple what used to take some effort. The app makes it easy to download photos from either Facebook or Dropbox.

Popsa has also designed an algorithm that looks at each picture to pick the best layout to display it. The algorithm uses facial detection, orientation discovery to make sure photos fit correctly in the book layout.

Popsa’s advert was produced and edited by Toast. Toast handled all the regulatory Clearcast approvals and sending the finished advert out to TV stations.

If you’re looking for an advert, Toast can take you from script to screen. Do get in touch.

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