Creative Corporate Video for Morgan Stanley
Financial Services – Video Marketing
Morgan Stanley commissioned Toast to produce a corporate video for one of the company’s investment strategy tools, ModelWare. Modelware uses complex financial models to research the background to a company’s financial situation. Investors can use this data when making investment decisions. The corporate video was used alongside a traditional printed prospectus and was hosted on Morgan Stanley’s website. Being a financial product the video was aimed at a specific target audience.
HD video production
The finished video was shot entirely on HD and features strong visuals. The moving graphics and animated text were created by our in-house design team. Morgan Stanley wanted the video to use across web exhibitions & credentials. The creative corporate video was shot on location in Canary Wharf and in the Morgan Stanley office.
3D motion tracking
The animated ticker symbols were built to interact with the Canary Wharf buildings. The footage was first 3D motion tracked which generated a synthetic camera. This camera was then used in a 3D system to produce animations that matched the HD footage. The modelware film is one of the many examples of corporate videos that take what could be a dry subject and lift it to another level using a creative concept and strong branded look.
The creative corporate video prospectus
Video works brilliantly when promoting complex ideas. The ability to use motion graphics to explain a product or concept makes branded video a powerful tool. Morgan Stanley built a marketing campaign around the video which included printed materials, photography and a microsite to host the information. Whilst the printed prospectus is still needed in heavily regulated sectors video shows the way to the future.
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