Morgan Stanley Financial Video

Financial Video Production

Morgan Stanley commissioned Toast to produce a corporate video for one of the company’s investment strategy tools, ModelWare. Modelware uses complex financial models to research the background to a company’s financial situation. Investors can use this data when making investment decisions. The finance video was used alongside a traditional printed prospectus and was hosted on Morgan Stanley’s website. Being a financial product the video was aimed at a specific target audience.

HD video production

The finished video was shot entirely on HD and features strong visuals. The moving graphics and animated text were created by our in-house design team. Morgan Stanley wanted the video to use across web exhibitions & credentials. The creative corporate video was shot on location in Canary Wharf and in the Morgan Stanley office.

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3D motion tracking

The animated ticker symbols were built to interact with the Canary Wharf buildings. The footage was first 3D motion tracked which generated a synthetic camera. This camera was then used in a 3D system to produce animations that matched the HD footage. The modelware film is one of the many examples of financial video productions that take what could be a dry subject and lift it to another level using a creative concept and strong branded look.

Financial Video Prospectus

Video works brilliantly when promoting complex ideas. The ability to use motion graphics to explain a product or concept makes branded video a powerful tool. Morgan Stanley built a marketing campaign around the financial video production which included printed materials, photography and a microsite to host the information. Whilst the printed prospectus is still needed in heavily regulated sectors video shows the way to the future.

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