Joey Essex TV Advert

What can TV advertising do for your business?

When logbook loan company Varooma wanted to boost their sales, they turned to DRTV advertising.  Joey Essex with an impressive 3.59 million social media followers was the perfect fit for Varooma.

The advert shows a confused Joey Essex struggle to get his head around the fact that his “Smart” car can lend him money. Toast handled creative, production and post-production for the advert.

varooma logo

“Dealing with Toast was a pleasure from first creative meeting to completion of the project. Their creative ideas and execution provided us with a quality advert which has had substantial impact on our sales, reputation and visibility.”

Peter Rickenberg CEO, Varooma

Building trust

A considerable benefit of TV advertising is the ability of a campaign to build trust for a company. The fact that a viewer sees an advert alongside well known global brands implies a level of trust. For a loan company like Varooma trust is an important factor.

TV adverts also have the possibility of making a small regional company into a national brand overnight. With easy shipping options, a small business that takes orders online can promote themselves nationally and build a UK business through TV advertising.

Joey Essex TV advert
Joey Essex says Wallop
Celebrity endorsement by Joey Essex

Make an impact

If your brand doesn’t have the recognition of the Nike swoosh your tv advert has got to work hard. You’ll need an advert that has an impact. There are some ways to achieve that marketing punch but the most critical factor is to be precise.

Be precise in writing a brief that creatives will use to develop an advertising campaign. At all stages through the process retain that precision and focus. This will result in an advert that represents your brand at it’s best and conveys your message to the viewers. Simple ideas are often the strongest and most memorable.

Boosting sales with TV advertising

Before your TV campaign starts running, it’s worth making sure all your business systems are running smoothly. A sudden rush of orders from a well-performing TV advert can crash a shaky e-commerce system. If you’re taking orders by phone, do you have enough lines running and enough staff to answer calls? It’s also an excellent time to make sure you’re offer is just right.  You’ll waste website sign-ups if your offer isn’t competitive.

Preparing for your advert to go out

It’s a good idea to run a social media campaign in parallel with your TV advert. A teaser video will build up anticipation before your ad runs. Social videos often work well as cut-downs of the final TV ad. Another way to tease the commercial is to run a behind the scenes campaign showing the casting and filming of the TV advert. Everyone loves to see how the magic of TV takes shape.

If you’d like to know more about making a TV advert with Toast, please use the button below to contact us.

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