END7 - Charity Advert
END7 is a charity set up to combat 7 of the world’s neglected diseases. END7 decided to use the power of TV to deliver their shocking charity advert in the hope of persuading a large audience to contribute to their campaign. They raise funds to help build treatment programs to help some of the world’s poorest communities deal with these sometimes disfiguring conditions.
Many of the diseases covered by END7 are not widely known so putting them in front of the general public is part of END7’s remit. END7 uses funds raised to help protect people from tropical diseases, they estimate that it costs about 50 pence to protect a person against disease for one year.
A hard-hitting charity advert
Advertising Agency Wunderman London came to Toast to help create this hard-hitting charity advert for END7. The advert titled ‘How to Shock a Celebrity’ shows the emotional reactions of celebrities including Emily Blunt (Salmon Fishing in Yemen), Eddie Redmayne (My Week with Marilyn), Tom Felton (Harry Potter), Tom Hollander (Pride and Prejudice), Priyanka Chopra and Yvonne Chaka Chaka to extremely shocking footage showing the results of these diseases. The charity advert was filmed by Wunderman and edited at Toast.
The charity aims to raise awareness amongst the public about the diseases, the charity has the backing of large charity organisations including the World Health Organization and the Bill & Melinda Gates Foundation. END7 hopes to eradicate the diseases by 2020.
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