Cancer Research Advert
Atomic London came to Toast to produce a direct response ad for Cancer Research UK.
The Cancer Research advert message is that by simply using your signature to include a gift in your Will to Cancer Research UK could lead to life-saving research and pioneering breakthroughs.
The ad consists of a series of vignettes that depict the results for cancer patients of simply giving your signature. This idea of how powerful your signature can be is very much at the heart of the film with model signatures tying each scene together.
Shot by Matt McConaghy on the Alexa Amira, lit by Simon Hawken & posted by Toast & Hoxton Red Sox.