Ancestry DNA Animated Explainer Video
Toast were invited to pitch for the latest Ancestry DNA Explainer Video. The idea behind the campaign was to produce a range of direct and engaging animations that focus specifically on what a consumer gets when they purchase the Ancestry DNA kit.
Having used the product ourselves, we knew first hand that the process of using an Ancestry DNA kit couldn’t be simpler. This, combined with the fascinating potential to uncover where your ancestors came from, were to be at the heart of the campaign’s message.
This was an exciting opportunity for us to follow up from last year’s Ancestry DNA advert we produced, ‘Inspired Journey’. Whereas ‘Inspired Journey’ was a live action shoot, the idea this time was to produce a range of animated TV adverts so the two could run in tandem.