Video Production Brief

There’s a lot to be said in a video, so for us to work as smart as possible we need the ins and outs of your business.

You may have an idea in mind already or want us to come up with an original creative concept, on this page we’ll try to answer some common questions you’ll find in a video production brief. All the good stuff to help us streamline your marketing message for global domination (or just nationwide). A video brief overview.

What is your goal?

Be clear about what you want the video to affect. Increase in signups, sales or traffic to your website? Do you have a promotion or some seasonal sales results to aim for? Setting realistic goals for advertising helps us develop a tailored strategic campaign so do let us know.

Who’s your target audience?

Who would you like the video to be seen by? Employees, stakeholders, an existing demographic or a new one? How much information about these people can you share with us? Put it all in the video brief.

Are you looking to reinvent your business with a high impact sharable social video or do you want to reaffirm your market position with an emotional brand identity film?

Understanding demographics is key to the stylistic choice, it governs scripting, casting to visuals and set design. There is no one size fits all solution in branded content.

What’s your deadline and budget?

Knowing where your final video needs to be at what time is crucial for us to structure a schedule and allocate resources. We’re considerate to all budgetary levels, providing detailed cost analysis for different creative approaches.

Fill in the video production brief below – we’ll get back to you.

Your Name (required)

Your Email (required)

WHAT SORT OF CONTENT WOULD YOU LIKE US TO PRODUCE?

WHO IS YOUR TARGET AUDIENCE?

DO YOU HAVE A BUDGET AND DEADLINE?

WHAT’S THE CORE MESSAGE OF THE VIDEOS?


Ready to get started?

Sound good? If you’d like to download our full briefing form please click below, fill in the form, save as a PDF then email it back to us at slice@toasttv.co.uk

Briefing Doc