Social Video Marketing

The power of social media is undeniable and with much of that interaction being conducted on mobile devices it also provides a great place for displaying video. Social video marketing is a powerful tool in any marketer’s toolbox. Social video is a great way to reinforce your brand message and engage with customers on an interactive level. With the sharing abilities of all social platforms it’s also possible to convert those customers into brand ambassadors.

How to use social video

Video on social media should be all about delivering a focused message, campaigns should be built around specific events or business targets and each campaign should be tracked to see how it performed. The ability of analytics to provide exact data on interactions and outcomes is one of the most compelling aspects of online content.

With our experience of working with brands like Innocent Smoothies, E-Harmony, Tootle, Cancer Research and other large and small brands, we bring to the table a wealth of experience and insider knowledge to make sure your video content is working for you as hard as it can. We ensure that the planning of your video campaign means we hit the right audience at the right time on the right social platform.

Toast can help build the best strategy for your social video marketing, use the email form to fire over your ideas, we’ll be super helpful and get straight back to you.

Ancestry DNA

Ancestry launched their DNA kit with a TV advert through Toast combined with social video marketing to achieve amazing result: “The AncestryDNA kits flew off the shelves to such an extent that the laboratories were hard pressed to keep up! Sales were up 300% on pre-campaign status after just 2 weeks on TV.”
– Jack Noble, Senior Manager, Ancestry UK

If you’re a brand looking at social video marketing to enhance and support your TV advertising we have a great track record in helping challenger brands making the most out of TV exposure. We believe TV advertising combined with social video content is an unbeatable marketing mix.

A key factor in designing a successful social video marketing is to get the right people who clearly understand your business. At Toast we source strategy experts who have knowledge of your sector, and talk your language. Experts who can tell you what your competitors are doing and devise a successful strategy to define your unique selling points and give you the competitive edge. We always source talent that understands your business and the challenges it faces.

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