Oatly make the milk substitute drink from of course oats. To be more precise, Swedish organic oats. Swedish oats they claim are amongst the best they grow healthily in the Nordic climate and crucially a lot of the evil pesticides that are used on oats in the rest of Europe are banned in Sweden.
We like the company because they are irreverent in their advertising and they have strong ethical values mixed with cool science!
Oatly’s patented enzyme technology mirrors nature’s own natural process and turns fibre rich oats into a very nutritious liquid food that is good for you and good for the environment.
The company operates out of the southern region of Sweden with Headquarters in Malmö. The Oatly brand is available in more than 20 countries throughout Europe and Asia.
Oatly is keen on being a people brand. Setting up the world’s first non-dairy coffee festival, selling t-shirts with head-turning messaging like “Post Milk Generation” and recently, put out unbranded products with the title of “Not Milk”. It’s this out of-the-box thinking which puts Oatly ahead of their more boring and traditional competitors. And they are already sowing oats that are financial fruitful with a revenue of over 40 million dollars last year.
We like our oats at Toast, they’re part of a healthy breakfast. Oatly are our challenger brand of the month.