Posts categorised: Challenger Brands

Challenger Brands /

Challenger Brand – Oppo Ice Cream

A few years ago, two brothers, Charlie and Harry Thuillier, went windsurfing in the wilderness of Brazil. They survived on foods naturally sourced on the wild coastline, including coconuts and wild super-fruits. Not only were they super healthy and nutritious, but they tasted wonderful too. On returning home, the boys became fascinated with the idea of using healthy natural ingredients to make indulgent food; nutritious without sacrificing taste.  Just like the food they loved so much on their trip. Oppo Ice Cream was born.

oppo-brothers oppo ice cream

 

Challenger Brands /

Challenger Brand Of The Month – Brighton Gin

This is the first in a monthly series where here at Toast we look at Challenger brands and bring you the ones we believe are cool, interesting and innovative. Who knows – they could be the next Innocent Smoothies.

This month we look at Brighton Gin: Playful and fiercely independent.

Brighton Gin owners standing

Photocredit: Natasha Bidgood

Challenger Brands, TV Advertising /

Challenger Brands – Staying the distance

You’re one of the new challenger brands, there’s a buzz building on social media, you may even be the next big thing in your sector. Three cheers for you!  But how do you capitalise on this initial interest and stay relevant for the long term? It’s a problem a lot of new brands have.  Gaining long term consumer trust and awareness.