Posts categorised: Challenger Brands

Challenger Brands /

Challenger Brand of the month – SIMBA

Who wouldn’t enjoy the promise of the perfect night’s sleep?

Feet in bed feature in a Simba advert

 

Well, that promise, from challenger brand mattress company Simba, seems to be backed up by the stellar reviews their innovative mattress designs get from their satisfied customers. From developing their own top layer latex “Simbatex” that didn’t trap in heat to extensively testing their mattresses with the respected “Sleep To Live Institute” whose research profiled more than 10 million people and included 180 million body profile data points. And then there’s the revolutionary springs – Simba created springs with one of the world’s leading spring manufacturers to design a unique spring to complement a rolled mattress.
The conical pocket spring Simba developed was the missing ingredient – it meant they solved the secret of the perfect night’s sleep. Simba go the extra mile to create the world’s most advanced mattress.

Challenger Brands /

Challenger Brand – Oppo Ice Cream

A few years ago, two brothers, Charlie and Harry Thuillier, went windsurfing in the wilderness of Brazil. They survived on foods naturally sourced on the wild coastline, including coconuts and wild super-fruits. Not only were they super healthy and nutritious, but they tasted wonderful too. On returning home, the boys became fascinated with the idea of using healthy natural ingredients to make indulgent food; nutritious without sacrificing taste.  Just like the food they loved so much on their trip. Oppo Ice Cream was born.

oppo-brothers oppo ice cream

 

Challenger Brands /

Challenger Brand Of The Month – Brighton Gin

This is the first in a monthly series where here at Toast we look at Challenger brands and bring you the ones we believe are cool, interesting and innovative. Who knows – they could be the next Innocent Smoothies.

This month we look at Brighton Gin: Playful and fiercely independent.

Brighton Gin owners standing

Photocredit: Natasha Bidgood

Challenger Brands, TV Advertising /

Challenger Brands – Staying the distance

You’re one of the new challenger brands, there’s a buzz building on social media, you may even be the next big thing in your sector. Three cheers for you!  But how do you capitalise on this initial interest and stay relevant for the long term? It’s a problem a lot of new brands have.  Gaining long term consumer trust and awareness.