Home Credit TV - Explainer Film
Toast was requested to produce this Home Credit TV advert that details exactly what the company does.
A finance provider, with operations in 11 countries (predominately in Asia), Home Credit provides small loans to those who ordinarily would be rejected by mainstream banks. From those with zero credit history to those who simply don’t have a bank account, Home Credit lends responsibly to those who need it most, helping improve the lives of many around the world.
With the majority of Home Credit’s business taking place in Asia, it was important that from the offset we approached the scripts with these specific markets in mind. As well as this, we wanted to hone in on the human element of personal finance; really focusing on the kinds of reasons someone would approach Home Credit for a loan.
Home Credit provided us with case studies of individuals who have benefited from one of their loans and so with all this in mind, we produced three separate scripts. Each based in a different country and each depicting a different circumstance where a Home Credit loan helped. The end result being three 2D character animations, all with the same core Home Credit explanation, but each with a varied characters and circumstances.
With four separate voiceovers bringing the different characters to life, the films were completed with ease and the client was extremely pleased with the end product. The animations aim to bring a bit of charm to a notoriously grey subject matter, whilst remaining informative and interesting to watch.Contact Us