Cancer Research Advert
Atomic London came to Toast to produce a direct response ad for Cancer Research UK.
The Cancer Research advert message is that by simply using your signature to include a gift in your Will to Cancer Research UK it could lead to life-saving research and pioneering breakthroughs.
The ad consists of a series of vignettes that depict the results that your signature can lead to for cancer patients. This idea of how powerful your signature can be is very much at the heart of the film with models signatures tying each scene together.
Shot by Matt McConaghy on the Alexa Amira, lit by Simon Hawken & posted by Toast & Hoxton Red Sox.