VW - Touareg Launch Campaign

DDB chose director Ben Hume-Paton and Toast to create a series of online & dealer launch films for the new range of VW Touareg 4X4. Shot in studio and on location, each film had to have its own distinct personality.

Filmed on latest generation Red, Varicam and Canon 5D, the finished films are a visual feast of excitement, beauty, technology and power.