Video Marketing Strategy
Producing an online video or TV advert is the first stage in getting your brand or product noticed, however getting it seen by customers is an absolute must. Planning a TV advertising strategy makes sure your advert reaches it’s full potential.
At Toast we are not just a run of the mill production house. We have become a skilled team building hub with access to the best talent in the marketplace, we source just the right people for your project. The secret to a successful campaign is making sure the right strategy is in place from the beginning and seeing that video advertising strategy through to the campaign completion.
With our experience of working with brands like Innocent Smoothies, E-Harmony, Tootle, Cancer Research and other large and small brands, we bring to the table a wealth of experience and insider knowledge to make sure your TV advert is working for you as hard as it can. That the planning of your commercial ensures we hit the right audience at the right time on the appropriate TV channels.
Toast can help build the best strategy for your video campaign, use the email form to fire over your ideas, we’ll be super helpful and get straight back to you.
DNA Video Marketing Strategy
Ancestry launched their DNA kit with a TV advert through Toast combined with an online video marketing strategy with remarkable results:
“The AncestryDNA kits flew off the shelves to such an extent that the laboratories were hard pressed to keep up! Sales were up 300% on pre-campaign status after just 2 weeks on TV.”
Jack Noble, Senior Manager, Ancestry UK
If you’re a brand looking at TV advertising to enhance and support your digital marketing strategy we have a great track record in helping challenger brands making the most out of TV exposure. We believe TV advertising combined with digital content is an unbeatable marketing mix.
A key factor in designing a successful video marketing strategy is to get the right people who clearly understand your business. At Toast we source strategy experts who have knowledge of your sector, and talk your language. Experts who can tell you what your competitors are doing and devise a successful strategy to define your unique selling points and give you the competitive edge. We always source talent that understands your business and the challenges it faces.
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