Marketing budgets in the UK have increased at the strongest rate since Q2 of 2014… But what’s driving that increase? In our latest blog we review the latest TV advertising statistics, data and trends that have shaped the TV advertising market over the past year.
For most, a brand’s advertising journey starts with press, digital, door drops, radio and OOH advertising. But that only works for so long. Sooner or later, most hit a ceiling and once that happens, a television advertising campaign is often a crucial next phase in their marketing-driven growth.